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Not the message I'd want a department store sending to my kids.
The target market for this ad certainly "sells" JC Penney as a with-it company that knows what's *really* important to adolescents. The moral question is, is this what we *really* want to emphasize is all right to the younger generations of consumers? *Shame* on JC Penney marketing and ad execs for thinking so.
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This just in - teenagers like sex. They don't need a JC Penny to come to that revelation.
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For those who haven't already heard, like the ones who commented above, JC Penney had absolutely NOTHING to do with producing this commerical. It's a spoof that someone created and put on-line.
http://marketplace.publicradio.org/display/web/2008/06/24/jc_penny_teen_sex_ad
It's a cool video, but that doesn't make it a real commerical.
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hola sinoritas
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