Our Brand Is Crisis Our Brand Is Crisis - A Point of Crisis

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Posted: March 22, 2006
Description: Crisis is discussed as a campaign strategy. Follow James Carville and a... (more)
Description: Crisis is discussed as a campaign strategy.

Follow James Carville and a team of U.S. political consultants travel to South America to help Gonzalo Sanchez de Lozada (a.k.a. 'Goni') become President of Bolivia. Goni, is seen by his American strategists as a progressive idealist trying to liberalize business practices and strengthen democracy. However to many Bolivians, he is a Clintonesque neo-liberal allied too closely with the U.S. (less)

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