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Viral/Other KFC Mosquito Tone Ad

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  • lbwalker's Profile
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    1. lbwalker Posted on Apr 17 '07 at 1:49 PM

    OK...it's debunking time.

    First, the tone on this "revision" is around 7kHz...NOT 17.6kHz as the company claims. There's a HUGE difference. You'd have to sit for several days in the front row of a Stones concert to not be able to hear 7kHz. It's a fake...certainly not the one that was broadcast.

    Second, if the tone they broadcast was at 17.6 kHz, it never made it to your TV, as all TV transmitters have a brickwall high frequency filter at 16kHz. Nothing above that frequency gets transmitted! If someone claims to have heard the tone, they should have gone to check the microwave.

    These guys should have checked with a real audio engineer...(not the kind you find at a video editing house). Any experienced audio engineer would have told DraftFCB that trying to use 17.6 kHz would never work--A: because of the TV transmitter filtration, and B: because the data compression algorithms used by most digital media would garble a frequency that high beyond usage.

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  • spfldil
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    2. spfldil Posted on Aug 29 '07 at 3:33 PM

    I have seen this commercial two or three times on television. I don't remember hearing that tone.

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Posted: April 12, 2007
Description: For one reason or another the "mosquito" tone is annoyingly used in this... (more)
Description: For one reason or another the "mosquito" tone is annoyingly used in this spot for KFC. Can you hear the tone? (less)
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