General Motors General Motors - Robot

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  1. Valjamu Posted on Apr 21 '08 at 12:27 PM

  Hey! Check this out!!! Really worth seeing!
  
  http://yetmorefun.net/mov.php?v=General_Motors_Video

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  2. 84fiero123 Posted on Feb 3 '08 at 4:36 PM

  I was so hoping he jumped. Then to only find out it was a dream really pissed me off.
  
  
  
  I am one of those laid off GM employees and this is just so callous and stupid that you people feel so sorry for a robot, but screw all those PEOPLE who have lost their jobs because of some GM executive who thought it was a good idea to send jobs overseas, replace them with robots.
  
  
  
  Just so some overpaid executive can buy another vacation home. Or a new whatever they want while sending thousands of hard working PEOPLE to the streets.
  
  
  
  Screw you who thought this was funny.

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  3. CORNROWS Posted on Mar 4 '07 at 1:40 PM

  yall havin a damn debate on this commercial for no real reason you all just wanna be right i think all yall need jesus so get some lives

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  4. Dylan2101 Posted on Feb 17 '07 at 5:31 PM

  First: It was NOT AMUSING how GM used depression and suicide in a commercial.
  
  Second: If GM would make quality vehicles, they wouldn't NEED a 100K mile warranty.
  
  Third: GM has become so much less focused on quality as the years went by. I and others who own a GM vehicle have had something go bad wrong with our GM cars within the vehicles' FIRST 5 YEARS. That is simply inexcusable.
  
  My next car is gonna be something made overseas.

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  5. BRW001 Posted on Feb 15 '07 at 1:21 PM

  This is one of the most clever, creative ads I've ever seen.
  
  
  
  To restate what some of you have written, we need to have a sense of humor and not take everything so seriously. Someone is always so worried about political correctness these days that nothing can get by without someone being offended.
  
  
  
  This is not meant to display insensitivity to mental illness, in general or, more specifically, to depression. As a doctor and brother, I am a aware of the sadness and heartbreak that they can cause.
  
  
  
  Finally, to singlegardener, I am sorry for your loss.

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  6. saddlebred345 Posted on Feb 14 '07 at 7:53 PM

  Your commercial reminds me why I DO NOT own a GM product. REALLY poor taste.....

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  7. ising4love Posted on Feb 9 '07 at 6:16 PM

  depressing but kinda funny

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  8. MannyJP Posted on Feb 8 '07 at 10:09 AM

  I actually know of one "Brand X Airline" employee who commited suicide after being laid off. Suicide is a real mental health issue and dang nabbit GM was really arrogant with this ad.
  
  
  
  MJP (Manny & the boys)Miami Florida

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  9. singlegardener Posted on Feb 8 '07 at 6:01 AM

  Anyone who views this ad as cute doesn't think rationally and is probably heartless.Futhermore,they probably are on high doses of meds for their own depression.

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  10. triumphmaster Posted on Feb 7 '07 at 8:57 PM

  This was one of the cutest commercials ever. Don't analyze it. Enjoy it for getting the point across.

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  11. singlegardener Posted on Feb 7 '07 at 4:45 PM

  Shame on GM. I found your ad to be extremely distasteful as well as incensitive. I lost my son to suicide. Your ad certainly has intensified the grieving process for me as well as thousands of others who have their loved ones to this horrific disease. I can only hope that this ad did not cause any more lives to be lost through suicide.

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  12. gmsucks Posted on Feb 7 '07 at 3:31 PM

  My login says it all. Guess what my next vehicle was going to be? An Avalanche. Not anymore! GM sucks big ones.

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  13. februaryswan Posted on Feb 7 '07 at 2:26 PM

  I loved the robot, but I do think the suicide was not neccessary. I have never had a problem with any of my GM products, they rock!

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  14. februaryswan Posted on Feb 7 '07 at 2:23 PM

  cdm369 is off their rocker! GM cars have the LOWEST INCIDENCE of repairs for every 100 vehicles, even over Honda and Toyota. How can you say "sad but true" when your talking out of your backside. Get your facts from a real source.

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  15. tabbicat Posted on Feb 6 '07 at 5:42 PM

  I totally agree with Sethfunky....I did not think this commmercial was funny at all! GM laid off so many people because of robots and now they want us to feel sorry for a stupid machine? When these people were laid off they had such a hard time finding a job cause so many of them were laid off at the same time trying to get the same job. In my opinion GM was rubbing their faces in it when this commmercial came out. Just go to http://www.michaelmoore.com/dogeatdogfilms/synopsis.html and you will understand what I am talking about.

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  16. jonesy203 Posted on Feb 6 '07 at 4:42 PM

  The technical aspect of this is what blew me away. Having been a welding robot programmer for many years, I have to say I'm impressed. My hat is off to the RJ-3 ace that gave "life" to this robot!

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  17. DeMarcusFan Posted on Feb 6 '07 at 4:33 PM

  That was really creative! Depressing, yes, but everyone in the room went "Awwww" after seeing the robot get more and more depressed... and when he jumped, everyone in the room was yelling, "DON'T DO IT!"
  It was a really good ad, I've gotta say!

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  18. one_of_the_gm_robots Posted on Feb 6 '07 at 4:12 PM

  Ok, lets lay this out.
  
  the robot is the factory worker.
  the people are the managers.
  the robot made a mistake
  the robot was fired
  the robot found menial work
  the robot offed himself in a dream.
  
  message to gm workers:
  better get it right or you are history
  
  message to gm consumers:
  We are pushing our workers so hard on quality, and to their edge, so feel sorry for them and buy a gm vehicle, as we all depend on it.
  
  BTW, nowhere does the 'managers' accept responsibility for the programming of the robot that dropped the part. Not a surprise.
  
  me, Holding my breathe till September 2007

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  19. icebox93 Posted on Feb 6 '07 at 7:57 AM

  By far the most offensive commercial of this superbowl. The point has been made already, but literally the first thought in my head when I saw it was the inappropriateness of humanizing a human-displacing machine. Completely offensive, especially as GM is almost certainly heading towards laying off more human workers later this year in light of GMs flagging perforamance.
  
  The suicide message in here, well, it's so very Japanese, isn't it? If suicide is the honorable response to failure, why haven't the execs of GM followed through?

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  20. ubermom Posted on Feb 5 '07 at 11:48 PM

  #1!!! Hands down the best Superbowl commercial. All the elements were there, i.e. good acting, emotional appeal, clever use of technology, great song, surprise ending and the point was made: GM values quality. I loved this commercial! It deserves a prize.

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  21. mom2cmb2x Posted on Feb 5 '07 at 8:14 PM

  I found this ad to be very offensive and giving out the wrong message. Suicide is never the answer, and I feel GM was very insensitive to this issue.

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  22. mattsmom Posted on Feb 5 '07 at 7:41 PM

  Yes, this is "just a commercial." Yes, there are references to suicide frequently on TV and in movies, even in programming targeted to kids and teens. Yes, we can turn off our TVs or turn the channel. Yes, the point of the ad is that GM demands quality and that point is well made.
  
  
  
  But in reality, how many people battling depression, how many impressionable teens, how many who have lost loved ones to suicide saw this ad and were affected by it? It's an insensitive ad.
  
  
  
  People can have many responses to losing a job. What if the robot goes and get a job with the competition? What if he is so angry he goes home and abuses his family? What if he turns to drugs or alcohol and kills an innocent bystander while driving under the influence? The robot could fantasize that he becomes a terrorist and blows up the GM factory. I doubt GM or anyone else would find these scenarios acceptable. But suicide is fair game.
  
  
  
  Regardless of its merits, the ad's not-so-subtle underlying message is that considering suicide is a natural response to failure.
  
  
  
  To those who think this is a nonissue, I sincerely (and I'm not being sarcastic in any way) hope from the depths of my soul that you never, never experience the horror and devastation of losing a loved one to suicide.

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  23. mundawgs Posted on Feb 5 '07 at 7:08 PM

  So how many times does a car from GM go out with missing bolts? I like a good storyline commercial, I did expect it all to be a dream sequence too.

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  24. IInfinity Posted on Feb 5 '07 at 5:14 PM

  My favorite Super Bowl commercial, and I'm a Ford fan; well crafted with real emotion conveyed!
  
  
  
  For those of you stuck on a lay-off comparison, get off it - this was not about reducing head count to save money, this was about the fear of being "fired" because you cannot perform with the highest quality. If all Americans cared about their performance as much as that little robot, both at work and at home, America would be better for it - and we wouldn't have so many jobs being outsourced and broken families.

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  25. bman2 Posted on Feb 5 '07 at 4:33 PM

  Just in case anyone is wondering the music is "All By Myself" performed by Eric Carmen

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  26. kgart Posted on Feb 5 '07 at 4:25 PM

  Get a grip people. This was a great commercial. Yes GM has laid off people but they are doing what they have to do to be successful in a global economy. One of the reasons that GM is in the condition they are in now is because of how well they have treated their employees in the past. The amount of money they are paying for retirees health insurance is ridiculous. Their bottom line would be so much better. There are a lot of jobs out there. If people can not find one they are either not qualified or not looking.

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  27. bman2 Posted on Feb 5 '07 at 3:39 PM

  I love this commercial so much! if someone could please email it to me in divX or AVI video format so i could burn it on DVD. My email is bman2@comcast.net

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  28. elvis4evertheking Posted on Feb 5 '07 at 3:31 PM

  It was just a commercial!!!I didn't dwell on the fact he DREAMED of being out of work and jumped off a bridge,but the WHOLE picture of GM wanting to be the best it can be.Geeze---be adults!!!Yea!!GM

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  29. HummerDude Posted on Feb 5 '07 at 3:19 PM

  One of the GREATEST commercials of all time. And to everyone crying about this one, the message behind this ad was GM's obsession with quality not to do with layoffs, or suicide. Proud to say I have never or will ever own a Toyota or a Honda, only General Motors products or BMW. I think I will watch this one for years, the only better commercial in the Super Bowl ever is the Mean Joe Green Coca Cola.

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  30. smarvin Posted on Feb 5 '07 at 2:58 PM

  Still trying to classify this as low-class or no-class. A real tribute to those humans that were laid-off and/or lost their jobs to these robots. For those that "felt sorry" for this robot..please grow up. I just can't imagine how he's going to go home and explain to his family that he won't be able to feed them or provide a place to live anymore..boo hoo. It appears I've lost any remaining respect for the American car companies I've been trying to support. Here I come Toyota..sell me something, please. GM sucks, Ford lost 6 gazillion dollars in '06.

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  31. Noseriously Posted on Feb 5 '07 at 2:13 PM

  this was by far my favorite all you suicide sensitive ppl go cry and as far as sending out the wrong message to kids have you watched cartoons lately its not meant to be taken seriously!!

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  32. justbored07 Posted on Feb 5 '07 at 2:04 PM

  This commercial obviously got people's attention, as it was intended, but it definitely didn't make me want to run out and by a GM product. Obviously the person/people responsible for this ad have been suicidal but if they work for GM, I could understand why! Dumb commercial! To bad GM isn't really that efficient.

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  33. drjehr Posted on Feb 5 '07 at 1:54 PM

  Seth said it best. Too bad GM can't make a car as good as a comercial.

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  34. bellasophiasmom Posted on Feb 5 '07 at 1:51 PM

  I think it's funny.? Come on people, lighten up. It was dreaming that it committed suicide. It didn't actually kill itself!! Keyword being "IT". It's a robot. Are we seriously having fits because a robot dreamt of "suicide"? I can understand/empathize with people complaining about the loss of jobs, even loss of human life, but come on....

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  35. Pezomatic Posted on Feb 5 '07 at 1:14 PM

  gniker1, based on your idiotic reply I can only assume that you do not fully understand the comments made by Sethfuncky. It's not about robots replacing people, it's about life long dedicated employees being laid of because their CEO and their board of directors are incompetent and lack the vision necessary to go head to head with foreign competition.
  
  Like the soldiers in Iraq, the workers in the factories are just following orders and performing their jobs as instructed. It is not their responsibility to develop winning strategies.

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  36. Pezomatic Posted on Feb 5 '07 at 12:57 PM

  This is what happens when a creative team can not let go of a bad idea. While the idea of a robot awakening suddenly from a nightmare might be a good one, it is just bad advertising to associate your company's drive for perfection with employee thoughts of suicide. Now you may try to justify it by saying that it was just the thoughts of a robot, but I do not think that this is the final message that we are left with. The production may be well executed but this ad is terrible. I could not even remember 24 hours later which car company it was add for.

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  37. Pezomatic Posted on Feb 5 '07 at 12:56 PM

  This is what happens when a creative team can not let go of a bad idea. While the idea of a robot awakening suddenly from a nightmare might be a good one, it is just bad advertising to associate your company's drive for perfection with employee thoughts of suicide. Now you may try to justify it by saying that it was just the thoughts of a robot, but I do not think that this is the final message that we are left with. The production may be well executed but this ad is terrible. I could not even remember 24 hours later which car company it was add for.

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  38. little_kittycat_06 Posted on Feb 5 '07 at 12:38 PM

  I thought it was cute.

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  39. sandman520 Posted on Feb 5 '07 at 12:24 PM

  aaawwww jeezus... get a life!!! this was a parody folks!! do we have to analize and dissect, EVERYTHING?? i LOVED this coMmercial and i felt sorry for the poor little robot but... IT WAS A COMMERCIAL! can't we just have fun once in awhile without somebody kicking sand on us? liiiiighten up! Do any of you really think that g.m. was callously trying to mock a laid off autoworker?? NO! You know, pretty soon we will not be able to open our mouths before someone slams some garbage in it for us...

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  40. christine212 Posted on Feb 5 '07 at 12:16 PM

  I didn't get it. So what he drops a bolt. He could pick it back up, couldn't he? I think it's less a message of quality and more how GM is ready to lay off anyone at the drop of a hat.

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  41. CMF2854 Posted on Feb 5 '07 at 11:36 AM

  I felt sorry for this little guy. I thought GM got the point across.

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  42. livingbyfaith Posted on Feb 5 '07 at 11:18 AM

  What is the message in this??? That just because something goes wrong in our life we should commit suicide!!!! thats the wrong message to send to our children. no wonder so many people are on antidepressants.

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  43. tinycontessa Posted on Feb 5 '07 at 10:39 AM

  Seth has a point...and well written by the way........but I still think it was a creative commerical and I did feel sorry for the robot......it wasn't until today that I realized he was only dreaming. I missed that fact yesterday. Your doing good if you can make some feel bad for a robot!!!!! Was it really a rip off of Short Circuit????

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  44. cdm369 Posted on Feb 5 '07 at 10:33 AM

  Nice story, too bad it's a lie. Consumers Report lists GM as one of THE MOST unreliable products made by automakers. Sad, but true.

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  45. gniker1 Posted on Feb 5 '07 at 10:31 AM

  Great commercial!! Let me see, Sethfuncky, if the thousands of former employees cared as much about dropping (or even not installing the dropped bolt), the robot wouldn't be needed. The quality of American made cars has gone up tremendously since the introduction of these little yellow guys. I'm not a CEO, but it seems to me the bottom line is making a quality product at the lowest cost to compete. The robot has no medical bills, no retirement, no complaints, no grievances (surely there would be one if a mechanic was accused of leaving out the bolt) and does the same job over and over and over again. The commercial is about quality!! Get a grip instead of a gripe.

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  46. chocolate_lady0505@y Posted on Feb 5 '07 at 9:02 AM

  Well done. I especially liked the background music, but GM should have left the suicide out.

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  47. jetosander Posted on Feb 5 '07 at 8:31 AM

  Having lost a loved one to suicide, this proves GM is insensitve to its customers

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  48. bfordagain Posted on Feb 5 '07 at 7:32 AM

  Sethfunky hit this one on the head and sunk it with one blow! Shame on you GM!!!!

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  49. oilgicrom Posted on Feb 5 '07 at 7:04 AM

  This commerical was one of the greatest ever!!!!
  
  I love the idea of the sad robot... LOVE IT!

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  50. Zoftigluv Posted on Feb 5 '07 at 6:51 AM

  Are you kidding? If anyone is on the edge, this ad will certainly push them over it.

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