Posted February 04, 2007
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A car-building robot is nearly driven to the edge by an insatiable demand for perfection.
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Release Year: 2007

Not great. Are we supposed to feel empathy for a yellow robot? Do we really want to watch a robot suicide? Is that tasteful? Not really.
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Cute. I feel for the poor little guy. Done very well.
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Loved the song but I saw an ad for suicide...what were you advertising?????? A funeral home and what they can do for you???
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Best video ever. i feel so bad for that little robot. he tries so hard to be perfect, but they still fire him... he doesn't deserve that destiny.
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My favorite commercial for the Super Bowl! The point that GM is trying to get across was a success in my opinion.
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Great ad, technically and artistically, We all want to be the best at what we do, and that also goes hand in hand with a fear of failure. And to make us feel sorry for an inanimate object is very creative.
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Is it only me or did anyone else notice the extreme irony in the General Motors Super Bowl commercial where the assembly line robot fears being laid off due to dropping a bolt on the line? High drama follows, as the robot is seen dreaming about jumping from a bridge and ending his life due to unemployment. Has General Motors become so callous that they have forgotten the thousands of former employees of their company that are in the same position as this fictitional robot? They too have lost their jobs in recent years, likely to this erstwhile robot. The advertising executives still have their jobs with GM, yet this callous production proves the company is unable to step away from their problems in order to find a real solution. To air a commercial that attempts to evoke emotion and pity for an unemployed robot is in very bad taste cosidering recent layoffs and restructuring in this American car company.
Seth
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well done technically but, dang that was a depressing commercial! Try again GM.
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Reminds me of Johnny #5 from Short Circuit. The commercial is first class, but "suicide" could have been left out. I'm sure Toyota liked that part.
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yea i have to agree with StevieMag no one wants a depressing commercial during the super bowl but it was funny to me actually.
GO COLTS YEA BEARS SUCK
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