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Posted: November 20, 2008
Description: Over the past several decades, Americans 25¿34 years old experienced... (more)
Description: Over the past several decades, Americans 25¿34 years old experienced significant declines in net worth while increasing their debt. For every dollar worth of assets owned, this group carries 70 cents worth of debt. The Feed the Pig campaign aims to reverse this trend by empowering younger Americans to take charge of their personal finances by living within their means and saving for long-term financial security. Statistics demonstrate that this group¿s financial behaviors, while less established, tend toward debt accumulation, and this is happening during a period of milestone events such as getting married, having children and caring for aging parents. But there is hope: more working time before retirement means that their current financial decisions have a greater impact (positive or negative) on their long-term financial security. With this campaign, AICPA and Ad Council hope to get younger Americans to establish better spending and saving habits. (less)

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