Lucy Hughes illuminates corporate strategies for attracting young consumers.

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that, behaviorally, this "person" typically acts like a dangerously destructive psychopath without conscience. Shrouded in mysterious accounting practices, the corporation has an almost uncanny history, illuminated and painstakingly documented with humor and insight in this film.