According to a recent NHTSA study, 3 out of 4 kids are not as secure in the car as they should be because their car seats are not being used correctly. One way a parent or caregiver can help increase their child¿s safety in the car is by using the LATCH system (Lower Anchors and Tethers for Children) to secure the car seat to the vehicle. The LATCH system, required on all car seats and most vehicles manufactured after September 1, 2002, was developed to make it easier to correctly install car seats without seatbelts. The car seats have lower attachments which fasten into ¿anchors¿ in the backseat of the vehicle and an upper strap or ¿tether¿ on the car seat which attaches to an upper attachment point in the vehicle. The PSAs, part of the Ad Council¿s longstanding occupant protection education campaign with NHTSA, educate parents and caregivers about what the LATCH system is and the safety benefits it provides for your children. Created pro bono by The Richards Group, the new PSAs are designed to rai