Posted on: June 6, 2001
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Set in Paris, "Gerrard" is the story of raw, creative, advertising genius. A genius unleashed by angst, driven by caffeine and destroyed by his own mother. "Gerrard" is a parody of the creative process as manifested in the questionable art form of advertising. The message of "Gerrard" is simple: taking yourself seriously is the key to failure. Gerrard fancies himself a genius and perhaps he is. That genius, however, gets lost in a smokey, caffeinated cloud of procrastination.