The topic was presented to the National Tour Association Membership at their Annual convention in November 2006. NTA convention was in Salt Lake City Utah. The presentation is about using tracking, or analyic software, to more effectively measure Return on Investment and make better website marketing decision. The Audience were Destination Marketing Organizations (DMO), Tour Operators and Suppliers. The audience are all part of the hospitality industry with an emphasis on tour buses. Trent Blizzard is the Founder and CEO of Blizzard Internet Marketing, Inc. Trent frequently speaks at hospitality industry conferences. Blizzard Internet Marketing specializes in designing, hosting and promoting websites for the travel, tourism, hospitality and lodging industries.