Posted on: November 13, 2002
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Siempre Vuelta looks at the way advertising and commercialism exploit often powerful words and imagery, and through careful juxtaposition affect our perceptions. The ubiquitous nature of the industry ultimately reduces high ideals to simple product selling devices. Executed digitally, the film sets stylish 2-d and 3-d graphics against a rich soundtrack to create a work owing much to the language of advertising, whilst retaining a sense of integrity.