Stroke is the third leading cause of death in America. Someone suffers a stroke every 40 seconds and there are 795,000 new or recurrent strokes annually. Stroke is also a leading cause of severe, long-term disability as it can cause paralysis, vision problems, memory loss and speech/language problems. Tragically, African Americans are almost twice as likely to suffer a first-ever stroke as compared with white Americans. Immediate emergency medical treatment may greatly reduce long-term disability caused by stroke but, unfortunately, African American men and women hesitate to call 9-1-1. The Stroke Awareness campaign, which began in April 2003, aims to arm the public with the knowledge that a fast reaction to stroke symptoms is critical in potentially lessening the devastating results of a stroke. The new African American-targeted PSAs, featuring comedians Alonzo Bodden and George Wilborn, use the comedians¿ stand-up routines juxtaposed with their compelling ¿Stroke¿s No Joke¿ messages to illustrate the se