Veteran cable executive Kevin Kay is President of Spike TV. Kay, who is New York-based, previously served as General Manager and Executive Vice President of Spike TV since October 2005. As president, Kay oversees all original series development, serving as the driving force behind the creative direction of the network. He oversees production of specials and sports programming, as well as the marketing, corporate communications, research, on-air promotions, online and production departments.
His recent accomplishments include successfully shifting the network’s focus to target a more gender-balanced audience. Kay recently launched the network’s most ambitious projects including “Lip Sync Battle,” the wildly popular series hosted by LL COOL J and Chrissy Teigen that is one of television’s most talked about series in 2015; the critically-acclaimed and Screen Actors Guild Awards ® nominated event series, “Tut,” starring Sir Ben Kingsley; and new seasons of original hit series “Bar Rescue,” “Ink Master,” and its highly-rated spinoff series, “Ink Master: Redemption.”
Spike recently greenlit its first original scripted drama in nearly a decade, the highly-anticipated and ambitious “Red Mars.” Based on Kim Stanley Robinson’s award-winning “Mars Trilogy,” the series centers around the colonization and transformation of Mars. Other upcoming new originals include “The John McAfee Project” and “Family Takeover.”
Kay also oversees Spike’s tent-pole events including “One Night Only,” “Guy’s Choice,” and the upcoming “Rock The Troops,” which are a financial boon to Viacom, bringing in millions for the company each quarter in advertising sales revenue. Recent attendees included Brad Pitt, Clint Eastwood, Harrison Ford, Matt Damon, Adam Sandler, Cameron Diaz, Steve Carell, Eddie Murphy, Stevie Wonder, Jamie Foxx, Eva Mendes, Anne Hathaway, Robert Downey Jr., LeBron James, Ben Affleck, Jessica Alba, and Megan Fox.
Kay was recently named one to USA Today’s list of “Most Powerful Men in Mixed Martial Arts,” overseeing the maturation of the rising MMA franchise, Bellator MMA. In only three years year on Spike, Bellator MMA has delivered strong ratings, action-packed events, and features marquee names such as Tito Ortiz, Kimbo Slice, King Mo, Liam McGeary, Phil Davis, Pitbull Freire, and Will Brooks. He also currently oversees the “Premier Boxing Champions” series featuring many of the world’s most exciting pugilists.
Prior to Spike’s partnership with Bellator MMA, Kay was instrumental in developing the Ultimate Fighting Championship into one of the fastest rising sports properties on television. He has also played a key role in developing TNA Wrestling into a highly-rated weekly wrestling franchise.
Prior to his GM role, Kay was Executive Vice President, Programming and Production, responsible for production and original series development for the network. He oversaw the network’s original series including the highly-rated Ultimate Fighting Championship™ franchise, “TNA iMPACT,” “Pros vs. Joes,” “MXC,” the original “Joe Schmo,” the critically-acclaimed event series, “The Kill Point,” and tent-pole events including the “Spike TV Video Game Awards,” “Scream,” and “Guy’s Choice.”
Before joining TNN (which was later re-branded as Spike TV) in 2003, Kay served as Executive Vice President, Production and Original Series Development for Nickelodeon, Nick At Nite and TV Land. He was responsible for Nickelodeon’s ongoing program development and current series production activities. He oversaw the development of many Nickelodeon hits, including the animated smash hit “SpongeBob SquarePants” and “The Fairly OddParents” as well as “All That,” “The Brothers Garcia,” “The Amanda Show,” “Kenan & Kel,” “The Nick Cannon Show” and “Jimmy Neutron.”
Kay first joined Nickelodeon as Executive in Charge of Production of the critically-acclaimed series, “The Adventures of Pete &Pete” and managed production of “Weinerville” and the award-winning series, “Wildside.” He also provided the creative leadership in the development of such classic Nickelodeon series as “Kenan & Kel” and “All That.”
Before joining Nickelodeon, Kay had a development deal with HBO Downtown Productions. He is the recipient of numerous honors, including two local Emmy Awards for “New York at Night” and two Cable ACE awards for the Nickelodeon series “The Adventures of Pete & Pete.”