Veteran cable executive Kevin Kay is President, Spike (soon to be Paramount Network), TV Land, CMT.
As President of Spike, TV Land, and CMT, Kay oversees all original series development, serving as the driving force behind the creative direction of the networks. He oversees the production of specials and sports programming, as well as the marketing, corporate communications, research, on-air promotions, online and production departments. Kay will lead the rebrand of Spike into Paramount Network, launching next January, featuring premium original scripted and non-scripted programming, along with documentaries, specials, and sports.
His recent accomplishments include successfully shifting the Spike’s focus to target a more gender-balanced audience with brand-defining original hit series. Most notably being the Emmy®-nominated and, critically-acclaimed multiplatform megahit series, “Lip Sync Battle,” hosted by LL COOL J and Chrissy Teigen.
The “Lip Sync Battle” franchise is a global phenomenon with original format versions airing in 14 countries, while the U.S. version airs in more than 110 territories spread out over six continents. The series has over 1 billion cross-platform views since the series launch and has 2 million subscribers to the LSB YouTube Channel. The Lip Sync brand grew exponentially over the last year year with the dynamic and groundbreaking “Lip Sync Battle” app and spinoff series “Lip Sync Battle: Shorties”, premiering on sister network Nickelodeon later this year.
Also in 2016, two of Spike’s original series, “Ink Master” and “Bar Rescue,” celebrated their 100th episodes.
In 2017 Spike will launch its first scripted series in nearly a decade, “The Mist,” based on the Stephen King novella. Production is also slated to begin on the scripted event series, “Waco,” starring Michael Shannon and Taylor Kitsch from Weinstein Television. In 2015, Kay oversaw the network’s successful premiere of the critically-acclaimed scripted event series, “Tut,” starring Sir Ben Kingsley.
Kay was named to USA Today’s list of “Most Powerful Men in Mixed Martial Arts,” overseeing the maturation of the fast-rising MMA franchise, Bellator MMA. Under the leadership of Kay and Bellator President Scott Coker, Bellator MMA enjoyed record ratings, attendance, international expansion and a huge upgrade in talent on the roster in 2016. Bellator MMA can now be seen in over 140 countries worldwide featuring many of the best and most exciting fighters in the world along with rising stars.
Kay also oversees Spike’s annual tentpole events including “One Night Only,” “Guys Choice,” and, most recently “Rock The Troops,” hosted by Dwayne Johnson. These star-studded events are a financial boon to Viacom, delivering some of the biggest names in Hollywood from Brad Pitt to Robert DeNiro to Halle Berry, and more.
Prior to Spike’s partnership with Bellator MMA, Kay was instrumental in developing the Ultimate Fighting Championship (UFC) into one of the fastest rising sports properties on television. He has also played a key role in developing TNA Wrestling into a highly-rated weekly wrestling franchise.
Before his GM role, Kay was Executive Vice President, Programming and Production, responsible for production and original series development for Spike. He oversaw the network’s original series including the highly-rated Ultimate Fighting Championship™ franchise, “TNA iMPACT” wrestling, “Pros vs. Joes,” “MXC,” the original “Joe Schmo,” the event series, “The Kill Point,” and tent-pole events including the “Spike TV Video Game Awards,” and “Scream.”
Before joining Spike (which was previously TNN) in 2003, Kay served as Executive Vice President, Production and Original Series Development for Nickelodeon, Nick At Nite and TV Land. He was responsible for Nickelodeon’s program development and current series production activities. He oversaw the development of many Nickelodeon franchise hits, including the animated smash hit “SpongeBob SquarePants” and “The Fairly OddParents” as well as “The Brothers Garcia,” “The Amanda Show,” “The Nick Cannon Show” and “Jimmy Neutron.”
Kay first joined Nickelodeon as Executive in Charge of Production of the series “The Adventures of Pete &Pete” and also managed the production of “Weinerville” and the award-winning series, “Wildside.” He also provided the creative leadership in the development of classic Nickelodeon series as “Kenan & Kel” and “All That.”
Before joining Nickelodeon, Kay had a development deal with HBO Downtown Productions. He is the recipient of numerous honors, including two local Emmy® Awards for “New York at Night” and two Cable ACE awards for the Nickelodeon series “The Adventures of Pete & Pete.”