Jon Slusser is Senior Vice President, Sports and Multi-Platform Programming, Spike TV.
Based in Los Angeles, Slusser will be charged with creating live, multi-platform, socially driven events with convergent opportunities for Spike TV’s expanding male audience. His focus will be on identifying sports and events that are a strategic fit for the brand. Among these will be continuing the network’s position as the recognized television home of mixed martial arts. Spike.com is currently streaming weekly Bellator Fighting Championship preliminary bouts. Spike TV’s extensive plans for airing live mixed martial arts will be announced in the near future.
Slusser will look to target non-traditional live events for Spike that will resonate with viewers. Among these already planned for the upcoming year include extensive live multi-platform coverage of major pop culture events including E3, ComiCon and others to be announced shortly. He also oversees Spike’s lucrative interstitial programming including “The Playbook,” “Spare Time” and various video game shows and specials.
Slusser is a proven brand builder who has left an indelible mark in every step of his career. He previously served as Senior Vice President of Spike Digital Entertainment; a group which he helped create that includes Spike.com, GameTrailers.com and GameTrailers TV – a weekly TV show on Spike TV where he also served as Executive Producer. Spike Digital Entertainment currently has an audience of over 20 million people per month and includes websites, TV shows, mobile platforms and various tablet apps. Slusser joined MTV Networks in 2006 when the company he founded, GameTrailers.com, a video website dedicated to video games, was acquired by Viacom.
After graduating from the University of Southern California in marketing and finance, Slusser worked for the NBA’s Los Angeles Clippers in public relations, finance and special business projects. In 1997, he co-founded Hornet Inc, a sports production company working with over 50 professional sports teams to create in-game entertainment programming and broadcast design. Hornet is currently an award winning full service production and design company that works with a roster of leading artists and directors to create computer animation, motion graphics and live-action film.