Dario Spina is Executive Vice President, Integrated Marketing, Viacom Music & Entertainment Group, which comprises a multiplatform portfolio of brands led by Comedy Central, MTV, Spike, VH1, MTV2 and Logo. He reports to Jeff Lucas, Head of Sales, Viacom Music & Entertainment Group. He also works closely with the respective marketing heads at each of the Group’s individual brands. Spina is based in the Group’s New York City corporate headquarters.
In this role, Spina is responsible for oversight, implementation and execution of multi-platform integrated marketing for all components of the Music and Entertainment Groups including the linear channels’ web sites and sales arms, maximizing revenue and innovation. He is charged with creating and implementing marketing initiatives, convergent partner sponsorships and enhancing the strategic competitive potential of the Group’s reach with men and adults across its television and digital platforms.
Spina had been Senior Vice President of Integrated Marketing for the Entertainment Group. Prior to that, he was Senior Vice President of Marketing at Spike TV, playing a significant role in the network’s transformation to becoming the primary network for men. He joined the network in 2001 as Director, Marketing and Promotions, from MTV Interactive (MTVi) where he was Director of Promotions since 1999. Before that, Spina held various positions in advertising (DDB Needham) and, earlier, in the music industry as marketing manager at Mercury Records. He holds an MA from Seton Hall University and earned his undergraduate degree from Pace University.