Dario Spina is Senior Vice President, Integrated Marketing, for Viacom Entertainment Group which is comprised of a multi-platform portfolio of brands featuring the COMEDY CENTRAL, Spike TV and TV Land cable channels as well as internet sites Atom.com, and GameTrailers.com. He reports to John Cucci, Chief Operating Officer for the Entertainment Group. He works closely with the respective marketing and sales heads at each of the Group’s individual brands. Spina is based in the Group’s New York City corporate headquarters.
In this role, Spina is responsible for oversight, implementation and execution of multi-platform integrated marketing for all components of the Entertainment Group including the linear channels’ Web sites and sales arms, maximizing revenue and Group effectiveness. He is charged with creating and implementing marketing initiatives, convergent partner sponsorships and enhancing the strategic competitive potential of the Group’s reach with men and adults across its television and digital platforms.
Spina had been Senior Vice President, Marketing at Spike TV, playing a significant role in the network’s transformation to becoming the primary network for men. He joined the network in 2001 as Director, Marketing and Promotions, from MTV Interactive (MTVi) where he was Director of Promotions since 1999. Before that, Spina held various positions in advertising (DDB Needham) and, earlier, in the music industry as marketing manager at Mercury Records. He holds an MA from Seton Hall University and earned his undergraduate degree from Pace University.