Guys Choice 2011

June 10th, 2011 by SPIKE Press

Spike TV Super Socializes “Guys Choice”

June 10th, 2011 by SPIKE Press

SPIKE TV SUPER SOCIALIZES “GUYS CHOICE”

Network TEAMS With Facebook, FourSquare GetGlue, groupme, Instagram, Shazam, SmileBooth, Tumblr And Twitter

“Guys Choice” To Be First-Ever Shazam-able US Televised Awards Event

“Guys Choice” Premieres On Spike TV On Friday, June 10 At 9:00 PM ET/PT

NEW YORK, NY – June 10, 2011 Spike TV has launched an extensive social-media foray for today’s, Friday, June 10, network premiere of “Guys Choice.”  The network has teamed with Facebook, GetGlue, GroupMe, instagram, Shazam and Twitter and will tap into each of its partners’ specialties to help drive awareness, tune-in and multi-platform engagement with the show.  The event, which taped on Saturday, June 4 at Sony Studios, has already seen a burst of activity from its pre-show voting on Facebook, to celebrity tweeting during taping and talent utilizing the backstage SmileBooth to pose with members of the Armed Forces.  The network plans to share these special celeb photos with all social media partners during the on-air telecast. Spike is thrilled to also announce that “Guys Choice” will be the first-ever US televised award show to utilize Shazam.

“For this year’s ‘Guys Choice,’ we wanted to explore innovative partnerships that will help our audience experience and share the show in new ways,” said Erik Flannigan, evp digital media, MTV Networks Entertainment Group.  “Our audience taps into social media multiple times a day already, so it is critical that we create fresh ways to extend SPIKE into those platforms. ‘Guy’s Choice’ gave us a terrific opportunity to try several at the same time.”

Spike’s social strategy for ‘Guy’s Choice’ leverages each social media network’s area of expertise to further engage its viewers.  Below is an overview on Spike TV’s social media initiatives for the pre-taping and airing of “Guys Choice.”

Facebook:

Spike TV created an exclusive Facebook tab for its “Guys Choice” voting initiative. This was launched in May to coincide with the announcement of this year’s nominees and was promoted to initially over 300,000 Spike fans. This year saw a 115% increase in voting due to fans utilizing Facebook and sharing their picks amongst their friends.

GetGlue

Spike TV worked with GetGlue, the leading social network for entertainment, to create exclusive “Guys Choice” stickers in advance of the show to drive awareness and generate additional buzz.  There are also a number of stickers that fans will be able to unlock during the June 10 premiere by checking in on GetGlue.com or the mobile apps.

GroupMe

As of June 1, Spike TV’s “Guys Choice” is an official GroupMe featured group. Users are encouraged to create their own “Guys Choice” group to talk about the event with their friends. Additionally, Spike TV will provide exclusive content and tune-in reminders to all of the featured groups.  Spike TV promoted GroupMe during the June 4 taping, pre-show and on its Facebook and Twitter accounts. Spike TV’s “Guys Choice” is also featured on: GroupMe.com/spikeguyschoice and will promote it through its social media channels.

Instagram

During the June 4 taping, the network utilized its official Spike Instagram account and had a roving photographer shooting and sharing pictures from all over the event featuring MAN-bassador Stacey Kiebler and talent who attended the show – including the red carpet, in-show and backstage.  Pictures will be posted to Facebook, Twitter and Tumblr.  Spike TV will tag pictures with the @usernames and the #guyschoice hashtag to improve discoverability and encourage user participation.

Shazam

Spike TV’s “Guys Choice” has partnered with Shazam®, the world’s leading mobile discovery company, and will be the first-ever US based awards program to use Shazam for TV to give the audience access to additional content on a “second screen,” their mobile device. The audio broadcast of the show will be ingested by Shazam and select moments of the show, including appearances by Mark Wahlberg and Ben Affleck, will invite viewers to use Shazam to access exclusive related content.

Twitter

Spike TV has been Tweeting about the event since the first press release in May announcing the nominees.  #GuysChoice has been actively promoted on Spike.com and Facebook driving over 1100 tweets with the hashtag and 7 milliion impressions to date.  Spike has also been retweeting its fans who use #GuysChoice.  MAN-bassador Stacey Keibler will be the Red Carpet/Twitter host in advance of airing, during taping and for the online pre-show prior to the network on-air premiere.  Spike will also feature #GuysChoice and other show-related hashtags on-screen during the network premiere on June 10.

Spike  also used the “Guys Choice” event to launch official channels on Foursquare and Tumblr.

The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut®, Inc. and Snickers® Brand.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller will serve as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

CONTACTS:

Aileen Budow

212.767.3952

Aileen.budow@spiketv.com

Kevin Sornatale

310. 407.4745

Kevin.sornatale@spiketv.com

Spike TV To Honor Keith Richards And Induct “Fast Times At Ridgemont High” Into Guy Movie Hall of Fame

June 3rd, 2011 by SPIKE Press

SPIKE TV TO HONOR LEGENDARY ROCK ICON KEITH RICHARDS WITH BRASS BALLS AWARD AT 2011 “GUYS CHOICE”

SEAN PENN AND CAST MEMBERS OF “FAST TIMES AT RIDGEMONT HIGH” TO BE INDUCTED INTO GUY MOVIE HALL OF FAME

Additional Attendees And Presenters Include Justin Timberlake, Scarlett Johansson, Minka Kelly, Jason Statham, Eva Mendes, “The Fighter’s” Dicky Eklund And Micky Ward, Among Others

Fifth Annual Event Premieres Friday, June 10 At 9 PM ET/PT

NEW YORK, June 3, 2011 – Spike TV has announced that it will present two of its most celebrated honors to entertainment giants Keith Richards and Sean Penn during the 2011 “Guys Choice” event.  Rock God Keith Richards will be awarded with the shows’ Brass Balls honor for his contributions to the music industry, while Penn will reunite with cast members of “Fast Times At Ridgemont High” as the iconic coming-of-age comedy is inducted into the Guy Movie Hall of Fame.  Both honors will be presented by Academy Award winning actor Robert De Niro.  Taping Saturday, June 4th at the Sony Pictures Studios in Culver City, CA, the fifth annual event premieres Friday, June 10 at 9:00 PM ET/PT.

“Keith Richards is a rock-n-roll super hero who lives his life the way he plays his music…balls to the wall,” said Casey Patterson, EVP, event production, talent and studio relations, Spike TV. “Our audience doesn’t just want to honor Keith Richards, they want to be Keith Richards.”  Patterson continued, “Thirty years after its debut, ‘Fast Times at Ridgemont High’ is clearly one of the most enduring and beloved guy classics of all time as Sean Penn’s breakthrough character Jeff Spicoli remains the most lovable, quotable surfer dude ever and it’s totally awesome to be inducting ‘Fast Times’ into The Guy Movie Hall of Fame.”

Born and raised in England, Keith Richards is widely considered one of the most iconic rock guitarist to ever grace the stage.  In 1962, Richards teamed with Mick Jagger, Charlie Watts, Bill Wyman, Brian Jones and Ian Stewart to form the Rolling Stones and, in 1963, the group signed with Decca Records, beginning a run atop the music industry with international smash hits such as “(I Can’t Get No) Satisfaction,” “You Can’t Always Get What You Want,” “Brown Sugar,” and “Start Me Up,” among many others.  With Richards’ virtuoso guitar work prominent on each Stones song, Rolling Stone magazine named him the 10th greatest guitarist of all-time in 2003.  In 2007, Richards was featured on the big-screen alongside Johnny Depp in the role of Captain Teague in“Pirates of the Caribbean: At World’s End” and can most recently be seen in the same role in the recently released “On Stranger Tides.”  In October 2010, Richards released his best-selling autobiography “Life,” which is nominated for a 2011 “Guys Choice” award in the Literary Achievement category.  Richards joins luminaries Clint Eastwood and Harrison Ford as Brass Balls recipients.

Written by Cameron Crowe, “Fast Times at Ridgemont High” is the hilarious portrayal of a group of southern California high school students and their most important subjects: sex, drugs and rock ‘n’ roll.  Featuring an all-star cast led by Academy Award-winner Sean Penn, the brilliant teen comedy’s breakout success and significant lasting allure has helped spawn several hit Hollywood movies in the same vein.  “Fast Times at Ridgemont High” has been recognized by the American Film Institution in its “100 Years…100 Laughs” list as one of American cinemas funniest flicks, while Entertainment Weekly placed it #2 on its “50 Best High School Movies.” “Fast Times At Ridgemont High” is the fifth movie to receive this prestigious honor joining previous inductees “GoodFellas,” “Swingers,” There’s Something About Mary” and “Fight Club.”

Additional attendees and presenters for the 2011 “Guys Choice” celebration include Jason Bateman, Brian Backer, Charlie Day, Ben Garant, Amy Heckerling, Annie Ilonzeh, Samuel L. Jackson, Scarlett Johansson, Tom Lennon, Eva Mendes, Judge Reinhold, Jason Statham, Robert Smigel, Justin Timberlake, Forest Whitaker and “The Fighter’s” Dicky Eklund and Micky Ward.

The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut®, Inc. and Snickers® Brand‪.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller will serve as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

CONTACTS:

 

Aileen Budow

212.767.3952

Aileen.budow@spiketv.com

Kevin Sornatale

310. 407.4745

Kevin.sornatale@spiketv.com

 

Spike TV Names Jim Carrey Funniest M.F.

May 26th, 2011 by SPIKE Press

SPIKE TV BOWS DOWN TO LEGENDARY FUNNYMAN JIM CARREY

To Be Crowned Funniest M.F. At 2011 “Guys Choice”

The Fifth Annual Event Premieres Friday, June 10 At 9 PM ET/PT

NEW YORK, May 26, 2011 – Spike TV will present comedy icon Jim Carrey with the Funniest M.F. award at this year’s “Guys Choice” bash.  Funniest M.F. is one of the night’s premiere honors as previous winners include fellow standouts Will Ferrell, Steve Carell and most recently, Chris Rock.   Taping Saturday, June 4th at the Sony Pictures Studios in Culver City, CA, the fifth annual event premieres Friday, June 10 at 9:00 PM ET/PT.

“When considering all the motherf***ers working today, we determined that Jim Carrey was by far the funniest of them all,” said Casey Patterson, EVP, event production, talent and studio relations, Spike TV.   “Jim Carrey is a comedic genius who has created some of the most iconic and indelible characters in film and TV. We’re thrilled to be honoring him.”

Jim Carrey began his illustrious career in 1990 as a cast member on FOX’s sketch comedy show, “In Living Color” where he shined brightest as accident-prone safety inspector Fire Marshall Bill and masculine female bodybuilder Vera de Milo.  In 1994, Carrey was cast as the lead character in the hugely successful “Ace Ventura: Pet Detective,” a role that launched him into stardom.  Since then Carrey has won two Golden Globes, for his performances in “Man on the Moon” and “The Truman Show,” and has starred in a countless number of memorable comedies including “Dumb and Dumber,” “The Mask,” “The Cable Guy,” “Ace Ventura: When Nature Calls,” “Me, Myself and Irene,” “Bruce Almighty,” “Liar Liar,” “Yes Man,” “I Love You Phillip Morris,” among others.  Carrey can next be seen starring as Tom Popper in “Mr. Popper’s Penguins,” out in theaters June 17th.

Fan voting for this year’s nominees is being held at guyschoice.spike.com, and for the first time ever, fans are able to vote on selected “Guys Choice” categories on Spike’s Facebook page (http://www.facebook.com/Spike).  Facebook voting features the following categories: Biggest Ass Kicker, Holy Grail of Hot, Unstoppable Jock, Guy of the Year, Comedy MVP and Outstanding Literary Achievement.

The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut®, Inc. and Snickers® Brand‪.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller will serve as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

CONTACTS:

 

Aileen Budow

212.767.3952

Aileen.budow@spiketv.com

Kevin Sornatale

310. 407.4745

Kevin.sornatale@spiketv.com

 

Spike TV Announces Presenters And Attendees For 2011 “Guys Choice”

May 24th, 2011 by SPIKE Press

THE STARS ARE COMING OUT FOR SPIKE TV’S BIGGEST BOYS NIGHT

“Guys Choice” Presenters And Attendees Include Mark Wahlberg, Jeremy Renner, Mila Kunis, Harrison Ford, Cameron Diaz, Rosie Huntington-Whiteley, Chris Paul, Blake Griffin, Danny McBride, Aziz Ansari And Many Others

“Guys Choice” Premieres Friday, June 10 At 9:00 P.M. ET

NEW YORK, May 24, 2011 –  Spike TV will assemble together Hollywood’s hottest leading ladies, premier action stars, standout comedians and most unstoppable jocks to honor the year’s most man-tastic achievements.  From Golden Globe nominees Mark Wahlberg and Jeremy Renner to the uber sexy duo of Mila Kunis and Cameron Diaz, luminaries from all over the entertainment landscape will gather for this one night only event.  Taping Saturday, June 4th at the Sony Pictures Studios in Culver City, CA, the fifth annual “Guys Choice” event premieres Friday, June 10 at 9:00 p.m., ET/PT.

Presenters and attendees include “Cowboys & Aliens” Jon Favreau and Harrison Ford, comedy giants Danny McBride and Aziz Ansari, “Captain America” Chris Evans, breakout star Rosie Huntington-Whiteley, Dwayne Johnson, and stud athletes, Chris Paul, Blake Griffin and Jon Jones.  Additional names to be announced shortly.

Fan voting for this year’s nominees is being held at guyschoice.spike.com, and for the first time ever, fans are able to vote on selected “Guys Choice” categories on Spike’s Facebook page (http://www.facebook.com/Spike).  Facebook voting features the following categories: Biggest Ass Kicker, Holy Grail of Hot, Unstoppable Jock, Guy of the Year, Comedy MVP and Outstanding Literary Achievement.

The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut®, Inc. and Snickers® Brand‪.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller will serve as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

CONTACTS:

Aileen Budow

212.767.3952

Aileen.budow@spiketv.com

Kevin Sornatale

310. 407.4745

Kevin.sornatale@spiketv.com

Jennifer Aniston To Be Honored With “Decade of Hotness” Award

May 19th, 2011 by SPIKE Press

HOLLYWOOD ICON JENNIFER ANISTON TO BE HONORED WITH “DECADE OF HOTNESS” AWARD AT SPIKE TV’S 2011 “GUYS CHOICE”

The Fifth Annual Event To Premiere Friday, June 10 At 9 PM, ET/PT

NEW YORK, May 19, 2011Spike TV has announced that it will crown Jennifer Aniston with the Decade of Hotness award, one of the night’s highest honors, during the fifth annual “Guys Choice” celebration taping Saturday, June 4th at the Sony Pictures Studios in Culver City, CA.  The multi-award winning actress joins past winners including Halle Berry and Charlize Theron as extraordinary leading ladies whose world-class talent is matched only by their iconic beauty.  The 2011 “Guys Choice” premieres Friday, June 10 at 9 PM ET/PT on Spike TV.

“Decade of Hotness” is Guys Choice’s ultimate term of endearment for a woman that we just can’t get enough of.  Jennifer Aniston has the magic combination of Hall of Fame hotness and humor that makes every guy wish she lived next door.  Our audience has been asking for this for years, we’re thrilled to be honoring Jennifer,” says Casey Patterson, EVP, event production, talent and studio relations, Spike TV.

Aniston burst onto the scene in 1994 with her portrayal of Rachel Green in the hit NBC sitcom “Friends,” a role that garnered her several awards over its ten season run including an Emmy, a Golden Globe and a Screen Actors Guild Award.  Soon after she starred on the big-screen in the critically acclaimed films “Office Space” and “The Object of My Affection,” followed by box office smash hits “Bruce Almighty,” “Marley and Me,” “The Break Up” and “He’s Just Not That into You,” among many others.  In 2004, Aniston was named #1 on People Magazine’s The Most Beautiful, a list she has made every year since its inception in 1995 and, in 2005, GQ Magazine tabbed her as its first-ever Woman of the Year.  Aniston has been seen most recently in the box office hit “Just Go With It” and will star  in the dark comedy “Horrible Bosses.”

2011 “Guys Choice” nominees include Mark Wahlberg, Kobe Bryant, Natalie Portman, Minka Kelly, Keith Richards, Mila Kunis, Mark Zuckerberg, Candice Swanepoel, Rosie Huntington-Whiteley, Blake Griffin and many others.  For a full list of categories and nominees, log on to guyschoice.spike.com.

Voting for this year’s nominees is being held at guyschoice.spike.com, and for the first time ever, fans are able to vote on selected “Guys Choice” categories on Spike’s Facebook page (http://www.facebook.com/Spike).  Facebook voting features the following categories: Biggest Ass Kicker, Holy Grail of Hot, Unstoppable Jock, Guy of the Year, Comedy MVP and Outstanding Literary Achievement.

The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut®, Inc. and Snickers® Brand‪.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller will serve as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

CONTACTS:

Aileen Budow

212.767.3952

Aileen.budow@spiketv.com

Kevin Sornatale

310. 407.4745

Kevin.sornatale@spiketv.com

 

 

GuysChoice2011logo.jpg

THE BOYS ARE BACK FOR THE MOST MANTICIPATED NIGHT OF THE YEAR

May 3rd, 2011 by SPIKE Press

Guys Choice 2011

THE BOYS ARE BACK FOR THE MOST MANTICIPATED NIGHT OF THE YEAR

SPIKE TV ANNOUNCES THE FIFTH ANNUAL 2011 “GUYS CHOICE” TO PREMIERE ON JUNE 10 AT 9 PM ET/PT

This Year’s Nominees Include Kobe Bryant, Mila Kunis, Mark Zuckerberg, Aaron Rodgers, Minka Kelly, Snooki, Mark Wahlberg, Daniel Tosh, Dwayne Johnson, Sofía Vergara, Manny Pacquiao And Many More

Voting Starts Today At guyschoice.spike.com And For The First Time Ever, Fans Will Be Able To Vote On Selected “Guys Choice” Categories On Spike’s Facebook Page

NEW YORK, May 3, 2011Spike TV has announced the nominees for the boys’ biggest night of the year, the fifth annual “Guys Choice” awards.  The one night only event returns to celebrate the Kingdom of Guydom.  Voting opens today to determine “Who is the Most Dangerous Man?” “Who is the Most Unstoppable Jock?” and “Who is the Holy Grail of Hot?” and lets fans settle it like men – mano a mano.  Set to tape Saturday, June 4 at the Sony Pictures Studios in Culver City, CA,  “Guys Choice” will premiere Friday, June 10 at 9 PM ET/PT on Spike TV.

This year’s nominees include the Oscar-Nominated fighter Mark Wahlberg for Biggest Ass Kicker, against movie star and wrestling icon, Dwayne “The Rock” Johnson.  The Unstoppable Jock award is set for its biggest match-up-to-date with two-time NBA Finals MVP, Kobe Bryant, opposing first-time Super Bowl MVP, Aaron Rodgers, while two brand new categories, Our New Girlfriend and Rookie Of The Year, pit Candice Swanepoel against Rose Huntington-Whiteley and first year pros Sam Bradford against Blake Griffin.  For the full list of categories and nominees, log on to guyschoice.spike.com.

Voting for this year’s nominees starts today at guyschoice.spike.com.  Additionally, for the first time ever, fans will be able to vote on selected “Guys Choice” categories on Spike’s Facebook page (http://www.facebook.com/Spike).  The launch of Facebook voting will coincide with onsite voting and feature the following categories: Biggest Ass Kicker, Holy Grail of Hot, Unstoppable Jock, Guy of the Year, Comedy MVP and Outstanding Literary Achievement.

The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut®, Inc. and Snickers® Brand‪.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller will serve as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

CONTACTS:

Aileen Budow

212.767.3952

Aileen.budow@spiketv.com

Kevin Sornatale

310. 407.4745

Kevin.sornatale@spiketv.com

Guys Choice 2010

February 12th, 2011 by Craig Tinsley

Guys Choice 2009

February 12th, 2011 by Craig Tinsley

Guys Choice 2008

February 12th, 2011 by Craig Tinsley