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PRESS CENTER

13 Apr 2017

LAUREL WEIR NAMED SENIOR VICE PRESIDENT, RESEARCH, PARAMOUNT NETWORK, TV LAND, CMT

LAUREL WEIR NAMED SENIOR VICE PRESIDENT, RESEARCH, PARAMOUNT NETWORK, TV LAND, CMT

New York, NY, April 13, 2017 – Laurel Weir has been named Senior Vice President, Research, Paramount Network, TV Land, CMT. In her new role, Weir will be critical in shaping the strategic rebrand of Spike into Paramount Network, launching next January. She will oversee all research efforts — including consumer insights, trend forecasting, and multiplatform measurement — to inform development, programming, marketing and more for Paramount Network, TV Land, and CMT.

Weir will report to Colleen Fahey Rush, Executive Vice President, Insights & Audience Science, and Chief Research Officer of Viacom Media Networks and partner closely with Kevin Kay, President of Paramount Network, TV Land, CMT. The announcement was made today by Rush.

“Laurel possesses an astute sense of the competitive adult marketplace and television landscape that will be invaluable in our rebrand of Spike into Paramount Network,” said Rush.  “She is a bold forward-thinker and we are thrilled to have her in this vital role.”

Weir previously served as Senior Vice President, Strategic Insights and Research for MTV.  While at MTV, she initiated a comprehensive study of young Millennials and Gen Z to inform the reinvention of the brand.  Weir joined MTV from the Viacom Kids and Family Group, where she served as Senior Vice President of Strategic Insights and Research, overseeing research for adult-focused networks TV Land, CMT, and Nick At Nite.

Weir joined Viacom in 2002 and served as Senior Vice President of Strategic Insights and Research at TV Land.  During her tenure at the network, Weir made her mark as a lead strategist behind its rebrand and pivot to original programming.  She was critical in developing audience targets for the network’s current slate of comedies, including “Younger” and “Teachers.”  Her work at TV Land earned her several industry recognitions, including a David Ogilvy Award for Excellence in Advertising Research.

About Viacom

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom’s media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

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Press Contacts:

David Schwarz           Spike TV         212-767-8639   david.schwarz@spike.com

Shana Tepper             Spike TV         310-407-4728   shana.tepper@spike.com