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03 Mar 2017


New York, NY, March 3, 2017 – Niels Schuurmans, a 25-year veteran of Viacom, has been named to the newly created position of Chief Marketing Officer for Paramount Network, TV Land, and CMT. The announcement was made today by Kevin Kay, President, Spike TV, TV Land, and CMT to whom he will report.

In his new role as CMO, Schuurmans will start immediately and will oversee Marketing and Creative for Spike, which he will help rebrand as Paramount Network, along with overseeing all cross-network marketing initiatives for Spike, TV Land, and CMT, working closely with the individual networks’ respective marketing teams.

Schuurmans is no stranger to Spike. He played an integral role in the network’s launch as “The First Network For Men” in 2003 as Executive Vice President, Consumer Marketing and Executive Creative Director, a position he held for 11 years.

“I am so thrilled to welcome Niels back home to Spike – and to two new destinations for him, TV Land and CMT,” said Kay. “Niels is a marketing visionary with a keen sense of brand building through innovation and creativity.  With a successful track-record of creating and developing new brand identities at Viacom, he will play a vital role in the evolution of Paramount Network, along with working to grow and evolve TV Land and CMT.”

Most recently, Schuurmans served as Chief Creative Officer/Executive Vice President, Creative and Branded Content, for Viacom Velocity where he was responsible for the overall ideation, development and execution of branded and partner integrated marketing creative content across all the Viacom brands and platforms (including MTV, VH1, Comedy Central, Spike, CMT, Logo, and TV Land).

Schuurmans launched Viacom Velocity in January of 2014 with Velocity partner Dario Spina EVP Marketing.   Viacom Velocity quickly grew to be considered the gold standard in branded content across the media landscape and over the past three years has been recognized with numerous prestigious industry awards for outstanding work.

Schuurmans began his career at Nickelodeon where lead the development and launch of classic Nickelodeon franchises like “The Big Help,” “SlimeTime LIVE,” “U-Pick Live,” “SNICK,” and many others.  He also lead the creative charge in marketing Nickelodeon’s foray into features film business with the “Rugrats” movies, the “Wild Thornberry” movies and “Spongebob’s” introduction to the big screen.

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