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PRESS CENTER

08 Jan 2014

FRANK TANKI NAMED EXECUTIVE VICE PRESIDENT, BRAND MARKETING AND CREATIVE, SPIKE TV

FRANK TANKI NAMED EXECUTIVE VICE PRESIDENT, BRAND MARKETING AND CREATIVE, SPIKE TV


New York, NY – January 8, 2014
Frank Tanki, a 12-year veteran of Nickelodeon, has been named Executive Vice President, Brand Marketing and Creative, Spike TV.  The announcement was made by Kevin Kay, President, Spike TV, to whom he will report.

“Frank is a proven brand-builder and his ability to strategically connect with viewers will be vital as Spike continues to broaden its audience through distinctive original programming,” said Kay.

In his new role at Spike, Tanki is responsible for leading all consumer marketing and creative development for the brand, including consumer and trade advertising, digital and social marketing, partnership marketing, and on and off-air creative along with property messaging for all cross-business initiatives.

Previously, Tanki served as Senior Vice President, Nickelodeon Strategic Property Planning & Marketing where he was responsible for the strategic planning and marketing of many of Nickelodeon’s key hits such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora The Explorer. He was also responsible for marketing Nick’s Live and Recreation platforms and partnership marketing, where he forged strategic marketing partnerships with the NFL, NASCAR, and various MLB and NBA Teams, as well as helping lead the brand’s annual presence at COMICON and the Licensing Show.  Prior to that, Tanki was Nickelodeon’s Senior Vice President of Partnership Marketing and Operations where he worked with partners such as Sony Music to launch Nick’s newest live-action series, “Big Time Rush,” which set a  record as the highest-rated and most-watched live-action Nick series premiere with kids, tweens and total viewers.

Tanki began his Nickelodeon career as the marketing project manager for “The Rugrats Movie,” coordinating strategic marketing plans among all of Nickelodeon’s divisions and Paramount Pictures.  He worked on the launch of “SpongeBob SquarePants” before moving on to Cartoon Network and Adult Swim as Director, Promotions Marketing. He returned to Nickelodeon as Senior Director, Brand Marketing, where he managed several successful marketing campaigns like “SpongeBob SquarePants,” ‘Best Day Ever’ marathon, which earned Nickelodeon its most-watched and highest-rated total programming day in history.  He also served as Vice President, Nickelodeon Brand Marketing, where Tanki directed the launch campaigns and off-air marketing for many of Nick’s most successful properties including “iCarly,” “Avatar: The Last Airbender,” and “The Penguins of Madagascar” and “The Kids’ Choice Awards.”

Tanki graduated from Boston College and earned a Master’s degree in Business Administration from the Bernard M. Baruch College Executive MBA program.

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Press Contact:

David Schwarz          Spike TV         212-767-8639  david.schwarz@spike.com