20 May 2013
Spike TV to Air Exclusive Broadcast of Xbox Reveal
Network to Broadcast Exclusive Live Multi-Platform Coverage of New Generation of Xbox with One Hour Commercial Free Event at Xbox Campus
New York, NY and Los Angeles, CA – May 20, 2013 – Spike TV and GameTrailers teamed up to give fans unprecedented access to the Microsoft New Generation Xbox reveal with a LIVE, one hour commercial free event, “Xbox: A New Generation Revealed.” The highly-anticipated event will be broadcast from the Microsoft Corporate Headquarters and will give fans a first glimpse of a new generation of games, entertainment and TV.
“Microsoft is set to redefine the home entertainment experience this Tuesday,” said Jon Slusser, Senior Vice President, Sports and Multi-platform Programming, Spike TV. “We are thrilled that Spike is the network to give fans the exclusive access to this ground breaking event.”
The coverage of the highly-anticipated reveal kicks off on Tuesday, May 21 (Noon-2:30pm ET/ 9:00am-11:30am PT), with a preshow followed by Spike TV’s one hour commercial free “Xbox: A New Generation Revealed,” featuring LIVE coast-to-coast coverage from Microsoft Corp Headquarters in Redmond, Washington. The network will cap off the coverage with a live post show interview with Don Mattrick, the President of the Interactive Entertainment Business and will be book-ended by exclusive Spike TV and GameTrailers content giving fans a behind-the-scenes look at the new Xbox.
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
GameTrailers (GT) is the premier video destination for gaming entertainment and information, delivering timely, high-resolution broadband video content for gamers including original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools allowing gamers to talk to friends and share media. Now available on Hulu, Xbox Live and other distribution outlets, GT is continuing to expand its original content onto additional new platforms. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Media Networks, a unit of Viacom (NASDAQ: VIA, VIAB). For more information about GT, visit www.GameTrailers.com, like us on Facebook at www.facebook.com/gametrailers or follow us on Twitter @GameTrailers.
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Aileen Budow Aileen.Budow@viacom345.com 212.767.3952
Nicole Platt Nicole.Platt@viacom345.com 212.767.8855