12 Dec 2012
“BAR RESCUE” RETURNS FOR A THIRD ROUND ON SUNDAY, FEBRUARY 10 AT 10:00 PM, ET/PT
SPIKE TV’S HIT ORIGINAL SERIES “BAR RESCUE” RETURNS FOR A THIRD ROUND ON SUNDAY, FEBRUARY 10 AT 10:00 PM, ET/PT
Renowned Bar and Nightclub Consultant Jon Taffer to Bring His Expertise and Attitude to Twenty Failing Drinking Establishments Nationwide
New York, NY, December 12, 2012 – Spike TV’s hit reality series “Bar Rescue” will resume its mission to overhaul struggling bars nationwide when its third season, consisting of twenty episodes, premieres on Sunday, February 10 at 10:00 PM, ET/PT. From the producers of “The Biggest Loser” and “Extreme Makeover: Weight Loss Edition,” the series features Jon Taffer, one of the country’s top nightlife consultants, as he wields nearly three decades of experience in the food and beverage, hotel and hospitality industries to help give failing drinking establishments one last chance to transform themselves into vibrant, profitable businesses.
Over the course of the new season, Taffer and his team (#TeamTaffer) will make stops in cities all over the country, including New Orleans, Austin, Denver, and many more. His brash approach may ruffle feathers along the way, but Taffer pulls no punches and values bottom lines above hurt feelings; those owners and employees that he believes are standing in the way of success are urged to check their egos at the door, or are shown the door.
Taffer employs a proven scientific approach to solving the problems befalling bars. From aligning furniture to encourage more eye contact and social interaction, to analyzing the rate of alcohol consumption in relation to tempo of music, to devising menu layouts that steer customers to the most profitable items, he leaves no stone unturned in his mission to reinvigorate the struggling businesses placed in his stead.
The debut episode features Taffer and his crew of experts trying to save Turtle Bay on New Orleans’ iconic Bourbon Street. After years of disrepair, mismanagement, and a prolonged legal battle with a neighboring bar, despite tremendous amounts of foot traffic, the bar has fallen on hard times and risks shuttering its windows. Taffer must find a way to make Turtle Bay stand out on one of the most densely packed streets in the world in terms of drinking establishments, and save the bar from big trouble in the Big Easy.
“Bar Rescue” will also feature Taffer’s wife, Nicole, along with a rotating group of experts, including mixologist Joe Brooke, chef Brian Duffy of CBD Solution, and hospitality consultant Jessie Barnes.
For additional information about “Bar Rescue,” fans can log onto barrescue.spike.com to view full episodes, check out before and after photo galleries of the rescued bars, and watch video previews of new episodes. Fans can also get updates via Twitter @SPIKETV and/or the hashtag #BarRescue, and join in on the conversation at the official Bar Rescue Facebook page: http://www.facebook.com/BarRescue.
“Bar Rescue” is a 20 one-hour episode series produced by Eyeworks USA (“The Biggest Loser,” “Extreme Makeover: Weight Loss Edition,” “Flying Wild Alaska”) and Executive Producers JD Roth, Todd A. Nelson, DJ Nurre, and Tim Warren. Sharon Levy is Spike TV’s Executive Vice President, Original Series, Tim Duffy is Senior Vice President of Original Series for Spike TV, and Justin Lacob, Director of Original Series for Spike TV, serves as the network’s Executive in Charge of Production.
About Jon Taffer:
A virtual fixture in the restaurant, bar and nightclub business, Taffer is an internationally recognized, award-winning restaurant operator, owner and concept developer. He’s a respected industry “voice” with nearly 30 years of hands-on experience in over 800 establishments worldwide and delivers expertise in the creation, development and management of casual restaurants, entertainment venues, nightclubs, bars, stadium/arena food service, resort facilities and large theme restaurants. In January 2010, he was appointed by Questex Media Group LLC the President of its Nightclub & Bar Media Group, which includes the Nightclub & Bar Convention and Trade Show, Nightclub & Bar magazine and related digital media products.
About Eyeworks USA
Eyeworks USA is one television’s most prolific producers of reality and non-fiction programming, both for broadcast and cable, with shows including ABC’s “Extreme Makeover: Weight Loss Edition,” currently in season three, and the network’s new diving competition series “Celebrity Diving,” premiering in 2013 and featuring four-time Olympic gold medalist Greg Louganis. Other series include the long-running NBC franchise “The Biggest Loser,” as well as “MasterChef” for FOX, “Flying Wild Alaska” for Discovery, “Bar Rescue” for Spike; “My Cat from Hell” for Animal Planet; “LA Hair” for WE; and “Fat Girl Revenge” for Oxygen, among many others.
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
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PRESS CONTACTS: Shana Tepper Salil Gulati
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