SPIKE TV UNITES WITH VIACOM MEDIA NETWORKS TO BRING GAMERS LIVE UNPRECEDENTED COVERAGE OF E3 2012 WITH “E3 ALL ACCESS LIVE”
Network To Kick Off “E3 Week On Spike” With More Than 40 Exclusives And Over 17 Hours Of Multi-Platform And Multi-Channel Coverage
New York, NY and Los Angeles, CA – May 1, 2012 – Spike TV and GameTrailers will team up this summer to deliver extensive multi-platform coverage of the 2012 Electronic Entertainment Expo with “E3 All Access Live.” The live special will provide gamers with over 40 gaming exclusives and special guest interviews with more than 17 hours of coverage across multiple platforms. Spike’s and GameTrailers’ 2011 live E3 multi-platform special was the number one destination for E3 coverage last year*, garnering more than 10 million combined online and on-air viewers, and was also the largest live streaming event in Viacom history.
Considered to be the ultimate event in the video game industry, the 2012 Electronic Entertainment Expo runs June 5-7, 2012 at the Los Angeles Convention Center. “E3 All Access Live” will kick-off its multi-platform and multi-channel coverage on Spike TV, in HD, from Los Angeles one day before the event is open to the public on Monday, June 4 (Noon-5:30pm ET/ 9:00am-2:30pm PT) and a wrap-up special that night at 10:00-11:00pm ET / 7:00-8:00pm PT. Spike TV will telecast five more live hours on Tuesday, June 5 (Noon-5:00pm ET/ 9:00am-2:00pm PT). The live special will also be supported through additional digital pre and post shows as well as through online simulcasts.
For the first time ever, Spike will partner with sister Viacom Media Networks, such as MTV2; MTVU; VH1; Tr3s: Música y Más and others to provide additional programming coverage.
“We’re thrilled to once again be the go-to destination for all things E3 and look forward to bringing the biggest and best coverage fans have ever seen with our multi-platform ‘E3 All Access Live’ special,” said Jon Slusser, Senior Vice President, Sports and Multi-platform Programming, Spike TV. “This year, we’re taking our live multi-platform event to an even bigger level by working with multiple Viacom channels to deliver all the top E3 news and exclusives to even more fans than ever before.”
“E3 All Access Live” will be supported on Spike TV through “GTTV with Geoff Keighley,” “All Access Weekly” and “Playbook 360;” online on Spike.com and GameTrailers.com; socially through its Facebook and Twitter feed @SpikeTV; through mobile phones and tablets including iPhone, iPad and Android devices, as well as on the big screens in New York City’s Times Square.
Spike’s E3 expert team include “GTTV” hosts Geoff Keighley, Amanda Mackay, Daniel Kayser, and Justine Ezarik, as well as Katie Linendoll, host of the network’s newest tech-centric show, “All Access Weekly.”
The “E3 All Access Live” team will broadcast from its own E3 studio overlooking the Los Angeles Convention Center and will feature the industry’s top press conference events, breaking gaming news and announcements, never-before-seen trailers and gameplay footage, exclusive interviews with the biggest names in gaming and entertainment and much more to be announced in the next coming weeks.
Gil Colon, Kevin Kay, Geoff Keighley and Jon Slusser serve as Executive Producers for “Spike Presents 2012 E3 All Access Live.” For a sneak peek into Spike’s “All Access” special programs, please visit http://dialedin.com/mtvnetworks41/CES/Sizzle.
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
GameTrailers (GT) is the premier video destination for gaming entertainment and information, delivering timely, high-resolution broadband video content for gamers including original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools allowing gamers to talk to friends and share media. Now available on Hulu, Xbox Live and other distribution outlets, GT is continuing to expand its original content onto additional new platforms. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Media Networks, a unit of Viacom (NASDAQ: VIA, VIAB). For more information about GT, visit www.GameTrailers.com, like us on Facebook at www.facebook.com/gametrailers or follow us on Twitter @GameTrailers.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. Connect with VH1 at VH1.com
Tr3s: MTV, Música y Más, owned and operated by Viacom International Media Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity — milestones, making it and music – as well as social responsibility through its initiative “Agentes de Cambio”, which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.
*Spike TV was #1 on cable and broadcast TV for men 12-34 throughout E3 2011 (source: MultiTrak Live Same Day #1 among M12-34 in the 12-5 p time period)
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Claire Delacruz Claire.Delacruz@mtvn.com 310.907.2379
Aileen Budow Aileen.Budow@mtvn.com 212.767.3952