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31 May 2012

Spike TV, Bellator and 345 Games Bring the Fight to E3 2012 with ‘Bellator: MMA Onslaught’

SPIKE TV, BELLATOR AND 345 GAMES BRING THE FIGHT TO E3 2012 WITH ‘BELLATOR: MMA ONSLAUGHT’

Entire Roster of Fighters Revealed and Available for Play in Los Angeles Next Week

NEW YORK, N.Y. – May 30, 2012 – Players eager to step into the cage and test out their virtual MMA skills will get their chance next week when 345 Games showcases their new arcade style video game, Bellator: MMA Onslaught during the E3 Expo in Los Angeles, June 5-7.  In advance of the event, 345 Games has unveiled its roster of world-class fighters, all of whom will be playable at E3 2012 in Concourse Hall Booth #8505.

 

The final Bellator fighter roster includes:

Based on Bellator Fighting Championships, Bellator: MMA Onslaught is a new breed of arcade-style fighting game that combines the quick tempo of actual combat with cerebral strategy found in real life MMA. Players are able to replicate the most electrifying moves through a straightforward pick-up-and-play control scheme which transitions seamlessly from striking to the ground fighting.

345 Games collaborated closely with Bellator Fighting Championships to create Bellator: MMA Onslaught, ensuring the arcade style gaming experience mirrors the organization’s format, styles, graphics and music.

“We have worked closely with 345 Games to deliver an authentic Bellator experience and we are developing a variety of ways to integrate live Bellator events with our game in the coming seasons. ” Bellator Chairman & CEO Bjorn Rebney said.

The game will also feature a robust fighter creation and customization engine with hundreds of individual moves that players can mix and match after choosing a base style. As players level up their fighter, they will earn the ability to buy and select new skills and moves, which they can then invest to augment their abilities in striking, ground, throws, defense and fitness.

The thought is that players will take their specialized fighter online where they can compete in player-versus-player ranked fights to secure their place atop of the “Onslaught Leader Board” and earn the chance to be immortalized in upcoming Bellator events live on-air.

The game will release on the Microsoft Xbox Live Arcade and Sony PlayStation Network platforms and will be available for download in summer 2012 for $15. “We made a conscious decision to select an optimal fighting game platform that had an endemic online player base and that would enable us to continuously service the game either through improvements in existing gameplay or through additional features, such as new moves, clothing options, venues, and weight classes,” said Dan Yang, General Manager of 345 Games. The publisher plans to be listening closely to the players through the games website, social network sites and game boards to decide the best ways to expand the game.

For those players who like to compete locally, players can take advantage of different gameplay modes including “Super Fight” mode, where gamers can choose their own fighter or pick one of Bellator’s established elite to play against a friend or CPU; “Create a Fighter” where players can modify their fighters looks, skill and moves as well as participate in training challenges and access the ‘Fight Lab’ to assign boosts; and “Championship Road”, where gamers can go up against the toughest Bellator fighters in feature fights and a single elimination tournaments inspired by Bellator’s Tournaments to earn a shot at the title.

For more information, visit BellatorTheGame.com and Bellator.com, follow Bellator on Twitter @BellatorMMA or on Facebook at www.facebook.com/Bellator.

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About 345 Games

345 Games, the video gaming arm of COMEDY CENTRAL and Spike TV, develops products based on the Viacom Entertainment Group’s franchises and brands. The first two titles released under this label included COMEDY CENTRAL’s hit animated show “Ugly Americans” and Spike TV’s successful multi-platform series “Deadliest Warrior.”

About Bellator Fighting Championships

Bellator Fighting Championships is a Mixed Martial Arts promotional company headquartered in Chicago. Bellator’s founder/CEO, Bjorn Rebney, is an experienced fighting sports and entertainment professional with a deep commitment to the purity and integrity of the sport of MMA and its athletes. Bellator Fighting Championships’ executive team is comprised of top industry professionals in the areas of live event production, television production, fighter relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations.

About Spike TV

Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks.  A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.  Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

 

Contact:

Selena Rodriguez

HighWater Group For 345 Games

(212) 338-0077 x. 105

Selena@highwatergroup.com

 

Joe Fernandez

Bellator Fighting Championships

(312) 329-1199

joe@bellator.com