25 May 2012
Spike TV Launches Into Hyperspace With The World Premire Of The Next Big “Star Wars” Game Franchise
RETURN TO A GALAXY FAR, FAR AWAY AS SPIKE TV LAUNCHES INTO HYPERSPACE WITH THE WORLD PREMIRE OF THE NEXT BIG “STAR WARSTM” GAME FRANCHISE
Experience Every Thrill of the Saga Leading Up to the World Premiere with the “Star Wars” Movie Marathon This Weekend
New York, NY – May 25, 2012 – Calling all Jedi, Sith lords and Bounty Hunters! Spike TV and Lucasfilm today announced that the network will be airing all six of the “Star Wars” movies throughout Memorial Day weekend beginning tonight, Friday May 25 at 8 p.m. ET/PT. The movie marathon airs just days before Spike TV’s plans to exclusively unveil the newest game franchise in the “Star Wars” universe, which will debut at the 2012 Electronic Entertainment Expo. A first look at this top secret project will be revealed on Thursday, May 31, as a part of the pre-E3 episode of Spike’s hit video game show “GTTV,” followed by the live world gameplay premiere of this new “Star Wars” franchise during the network’s “E3 All Access Live” primetime special on June 4 at 10:00 pm ET/7:00 pm PT.
“I am blown away by both the caliber of the team on this project and their bold vision for this new ‘Star Wars’ title,” said Geoff Keighley, Host and Executive Producer, Spike TV’s “E3 All Access Live” special. “I can’t wait to introduce our viewers to this game and show off the footage that left my jaw on the floor when I first saw it.”
During the GTTV pre-E3 episode, Geoff Keighley travels to San Francisco for exclusive behind-the-scenes access into the LucasArts studio. GTTV also meets with the LucasArts’ development team to reveal the name and concept behind this game and introduces viewers to the talented artists who are bringing the E3 demo to life.
On June 4, the eve of E3 2012, viewers will get to enjoy the live world gameplay premiere of the new “Star Wars” property during Spike’s “E3 All Access Live” primetime special beginning at 10:00 pm ET/7:00 pm PT. The project’s creative director will join the “All Access” team live in-studio to debut footage of the game and will answer questions from fans in real-time through the show’s interactive and social media hub operated by social media correspondent, Justine Ezarik.
Spike’s “E3 All Access Live” multi-platform special will provide gamers with over 40 gaming exclusives and special guest interviews with more than 17 hours of coverage across multiple platforms, including TV, online, mobile social and more. The live program will feature the industry’s top press conference events, breaking gaming news and announcements, never-before-seen trailers and gameplay footage, exclusive interviews with the biggest names in gaming and entertainment and more.
“GTTV with Geoff Keighley” on Spike TV is a weekly, entertaining and informative magazine-style show that provides viewers with expanded editorial content and an all-new level of interaction online at GameTrailers.com. Each week, the full high-definition episode is immediately posted to GameTrailers.com and available for download on Xbox Live Marketplace and PlayStation Network following the on-air broadcast.
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
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Claire Delacruz Claire.Delacruz@mtvn.com 310.907.2379
Aileen Budow Aileen.Budow@mtvn.com 212.767.3952