22 May 2012
Spike Presents Live Coverage of EA’s “The Download: EA 2012 Preview” As Part of “E3 All Access Live” Special
SPIKE TV TO PRESENT LIVE COVERAGE OF EA’S “THE DOWNLOAD: EA 2012 PREVIEW” AS A PART OF THE NETWORK’S “E3 ALL ACCESS LIVE” MULTI-PLATFORM SPECIAL
The One-Hour Exclusive Will Telecast Commercial-Free on Monday, June 4 on Spike TV at 4:00 PM ET/1:00 PM PT and on MTV2 at 4:00 PM ET/PT
New York, NY, May 22, 2012 – Spike TV is partnering with top game publisher Electronic Arts Inc. (NASDAQ: EA), for a live, commercial-free telecast of the company’s press briefing at the 2012 Electronic Entertainment Expo (E3), the game industry’s leading trade show on Monday, June 4 at 4:00pm ET/1:00pm PT. “The Download: EA 2012 Preview” will provide viewers with a first-look at EA’s upcoming titles, what to watch for in 2012, and much more. The special event will telecast on Spike and MTV2 as part of the Spike’s “E3 All Access Live” live program, which features more than 17 hours of multi-platform coverage from the 2012 Electronic Entertainment Expo.
“Spike will be the gamers’ go-to destination for all things E3 this year,” said Jon Slusser, Senior Vice President, Sports and Multi-platform Programming, Spike TV. “We’re working closely with top gaming companies, like EA, to bring our viewers exclusive, breaking and behind-the-scenes news from the biggest event in gaming with ‘E3 All Access Live.’”
“The Download: EA 2012 Preview,” hosted by “GTTV’s” Geoff Keighley, will telecast live from the Orpheum Theater in Los Angeles. During the special event, EA will offer never-before-seen footage and world premieres of highly-anticipated games like SimCityTM, Crysis® 3, Battlefield 3TM, Medal of HonorTM Warfighter, Madden NFL 13, FIFA 13 and other unannounced projects currently under development at EA.
“Our fans should tune into Spike TV on June 4 to see us unveil exclusive news and content for our biggest titles of the year,” said Peter Moore, Chief Operating Officer, EA. “We look forward to this event every year as a chance to wow our fans with our latest blockbuster games and groundbreaking content, and ‘The Download: EA 2012 Preview’ will be no different.”
“The Download: EA 2012 Preview” will air as a part of Spike’s “E3 All Access Live” live coverage on Monday, June 4. Spike’s multi-platform special will feature gaming exclusives from its state of the art HD studio overlooking the Los Angeles Convention Center. Spike’s “E3 All Access Live” will unveil the biggest games from E3 before any other network with breaking news, live demonstrations, world premiere trailers, in-depth interviews and expert analysis. Spike’s 2011 live E3 multi-platform special was the number one destination for E3 coverage last year*, garnering more than 10 million combined online and on-air viewers, and was also the largest live streaming event in Viacom history.
“E3 All Access Live” will be supported on Spike TV through “GTTV with Geoff Keighley,” “All Access Weekly” and “Playbook 360;” online on Spike.com and GameTrailers.com; socially through its Facebook and Twitter feed @SpikeTV; on popular gaming blog, Kotaku; through through mobile phones and tablets including iPhone®, iPad™ and Android™ devices, as well as on the big screens in New York City’s Times Square. Also, for the first time ever, Spike will partner with sister Viacom Media Networks, including MTV2; MTVU; VH1; Tr3s: Música y Más and others to provide additional programming coverage.
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
SimCity and Medal of Honor are trademarks of Electronic Arts Inc. Battlefield 3 is a trademark of EA Digital Illusions CE AB. Crysis is a registered trademark of Crytek GmbH. John Madden, NFL and FIFA are the property of their respective owners and used with permission. iPhone and iPad are trademarks of Apple Computer Inc. Android is a trademark of Google. All other trademarks are the property of their respective owners.
*Spike TV was #1 on cable and broadcast TV for men 12-34 throughout E3 2011 (source: MultiTrak Live Same Day #1 among M12-34 in the 12-5 p time period)
For Spike TV
Claire Delacruz Claire.Delacruz@mtvn.com 310.907.2379
Aileen Budow Aileen.Budow@mtvn.com 212.767.3952
For Electronic Arts Inc.
Sandy Goldberg SGoldberg@ea.com 650.628.7814
Nyla Comisso NComisso@ea.com 650.628.7049