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PRESS CENTER

07 Sep 2011

VAMPIRES VS. ZOMBIES HEADLINES A SPECIAL SUPERSIZED “DEADLIEST WARRIOR” LIVE EVENT ON WEDNESDAY, SEPTEMBER 14 AT 9PM ON SPIKE TV

VAMPIRES VS. ZOMBIES, THE ULTIMATE BATTLE OF THE UNDEAD,
HEADLINES A SPECIAL SUPERSIZED “DEADLIEST WARRIOR” LIVE EVENT
ON WEDNESDAY, SEPTEMBER 14 BEGINNING AT 9PM ON SPIKE TV

30 Days Of Night Author Steve Niles And Surprise Guest
To Make Special Appearances Alongside Show Hosts

Season 3 Finale LIVE Event To Also Feature Penultimate Matchup
“Gurkhas Vs. French Foreign Legion”

Spike TV Partners With Audience Participation Company Loyalize To Air Real Time, Interactive Fan Participation LIVE By Voting As Events Unfold At Dwlive.Spike.com

Los Angeles, CA, September 8, 2011 – After an overwhelmingly positive response, which included strong ratings and online traffic, to the first-ever LIVE “Deadliest Warrior” special event in August, Spike TV’s hit series, “Deadliest Warrior” is upping the ante to cap off a groundbreaking third season with an even bigger, supersized, 2.5 hour LIVE finale event (#dwlive). Steve Niles (30 Days of Night) and a surprise special guest join hosts Richard “Mack” Machowicz, Geoff Desmoulin and Dr. Armand Dorian to discuss and analyze the episode and results, answer fan Facebook (via the “Deadliest Warrior” wall) and Twitter questions in real time (@Warriors_Den), reveal never-before-seen footage, including a special visit to the ER to see a day in the life of Dr. Dorian and make an exclusive announcement “Deadliest Warrior” fans won’t want to miss. In addition, Spike TV is partnering with cutting edge audience participation company Loyalize to debut the simultaneous, live broadcast of real-time viewer engagement and polling results from fans voting on dwlive.spike.com.

The supersized LIVE event of “Deadliest Warrior” premieres Wednesday, September 14 from 9:00PM-11:30PM (ET/ tape delay PT) on Spike TV. The event will be the first to televise live, instant audience participation and second-by-second voting results as part of the on-air broadcast on Spike TV.

In “Vampires vs. Zombies,” the “Deadliest Warrior” franchise takes on its first-ever fantasy matchup to determine once and for all, which of these mythical creatures would come out on top in this battle of the undead. Vampires and Zombies have terrorized and tantalized their way through pop culture for decades – from “Dracula” to the “Twilight Saga” to “Walking Dead.” The unprecedented television event features an array of icons of film and fiction who are authorities on the topic, including George Romero (“Night of the Living Dead”), Max Brooks (World War Z)¸Steve Niles (30 Days of Night), Scott Bowen (Vampire Survival Guide) and Matt Mogk (founder of the Zombie Research Society). Through these expert interviews, scientific tests and careful analysis, it will be determined who would win in a battle to the death between these two iconic groups.

In “Gurkhas vs. French Foreign Legion,” Gurkhas, the fearless Nepalese mountain assassins who take on the British Empire’s most dangerous missions go up against the French Foreign Legion, fearless desert fighters made up of an international infantry of veterans and outlaws paid to fight for France. Both warriors endured training in incredibly harsh conditions to become World War 2’s deadliest mercenaries.

The special “Deadliest Warrior” LIVE event is hosted by “Deadliest Warrior – The Aftermath’” host Kieron Elliott and will broadcast in its entirety on Spike TV.

Spike.com features exclusive “Deadliest Warrior” content, including the Web show “Deadliest Warrior – The Aftermath” – an online round table discussion following each on-air premiere of the “Deadliest Warrior,” as well as special videos and past season matchups. Additionally, users can sign up for the Warrior’s Den newsletter at warrior.spike.com and follow @Warriors_Den and @Spike_TV on Twitter to get additional content, spoilers and information for the new season.

“Deadliest Warrior” is produced by 44 Blue Productions, Inc. with Rasha Drachkovitch and Tim Warren serving as executive producers. Sharon Levy, Tim Duffy and Jeff Savaiano are Spike TV’s executives in charge of production.

About Spike TV
Spike TV is available in 99.4 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

About Loyalize ™
Loyalize is an audience participation company. Our platform drives audience participation on the screens consumers already use (phones, tablets, laptops), during the live events and broadcasts they’re already commenting on. Loyalize’s white-label experiences, games, polls and more give consumers a fun way to share, shop, discover and play with others in real-time, while winning loyalty points redeemable for real rewards. With Loyalize, brands drive the social conversation and find out what resonates with their audiences. The privately-held company has 24 employees and offices in San Francisco and Los Angeles, CA. For press inquiries, please visit: http://www.loyalize.com/press

Contact:

For SpikeTV:
Aileen Budow
212/767-3952
aileen.budow@spiketv.com

Melissa Leung Sugiura
310/407-4729
melissa.leung@spiketv.com

For Loyalize:
Emily O’Brien, LEAP! Public Relations
303-550-6070
emily@leappr.com