06 Sep 2011
Diana Marseille Promoted to VP, Media Planning
DIANA MARSEILLE PROMOTED TO
VICE PRESIDENT, MEDIA PLANNING, SPIKE TV
New York, NY –September 6, 2011 – Spike TV has promoted Diana Marseille to vice president, media planning it was announced today by Kevin Kay to whom she will report. In her new role, Marseille will spearhead the strategic planning for all on-air promotion while creating programming events and media plans that effectuate audience awareness and support franchise development.
“Diana exudes a high level of positive energy and professionalism which resonates through her entire department,” said Kay. “Her creativity and ingenuity in media planning has played a major role in the ratings success of our original series.”
Marseille began her career at Spike TV in February 2005 as a coordinator in the programming department and worked her way up the department ladder. Most recently, she served as senior director of media planning where she was responsible for partnering with programming, marketing and advertising sales in the development of on-air promotional opportunities that increased viewer retention and quarterly ad revenue goals.
Prior to joining Spike TV, she served in the sales service department at ABC. Marseille began her television career at MTV Networks as a marketing coordinator in 2002. A resident of Jersey City, NJ, Marseille attended St. John’s University majoring in Communications.
About Spike TV
Spike TV is available in 99.6 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.
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Press Contacts: David Schwarz Spike TV/NY 212-767-8639