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17 Jul 2011

SPIKE TV ANNOUNCES THE PICKUP OF NEW, ORIGINAL SERIES, “FLIP MEN”

SPIKE TV ANNOUNCES THE PICKUP OF NEW, ORIGINAL SERIES,
“FLIP MEN”

Unscripted Series To Follow Two Real Estate Investors Who Turn
Foreclosed Property Into Profit

New York, NY, July, 2011 – Spike TV has picked up 12 episodes of a new, original series, “Flip Men.” The half-hour, unscripted series will premiere Tuesday, October 25 at 10:30pm ET/PT and is executive produced and created by Dave Broome (“Biggest Loser”) and 25/7 Productions.

“Flip Men” will showcase the young, entrepreneurial duo of Utah-based Doug Clark and Mike Baird, who constantly roll the dice with their financial fates by buying and flipping foreclosed property. In each episode, the hosts will walk viewers through the often-tenuous process that is involved and provide tips and analysis along their journey.

“The heart of the series is our enterprising, ambitious hosts who look to persevere in the financially precarious world of real estate,” said Tim Duffy, senior vice president, original series, Spike TV.

The show will first spotlight the fierce, daily bidding war at housing auctions where Doug and Mike acquire foreclosed homes often sight unseen. Following the purchase, cameras will follow them as they enter a newly purchased house, where you never know what’s behind the door: a biohazard, a meth lab, or a squatter who just doesn’t want to leave. Time is of the essence as they have to clean up the place, renovate it, stage it, get it to market and flip it. It’s a race against time because every day means thousands of dollars out of their pocket.

“When Doug and Mike fix up a once-dilapidated property, the positive effect on a community is tremendous,” said Sharon Levy, executive vice president of original series and animation for Spike TV. “Their efforts help strengthen a neighborhood which, in turn, has shown to help reduce crime.”

The series will be shot on location in Salt Lake City this summer.

“Flip Men” is the latest original series that aims at broadening Spike’s Male 18-34 audience. The network has found success with “Auction Hunters,” currently the network’s second highest-rated unscripted series and “Coal,” both delivering strong demo ratings.

About Spike TV
Spike TV is available in 99.4 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

About 25/7 Productions
25/7 Productions is a leading independent production company launched in 2003 by Dave Broome. The company produces innovative entertainment programming in television, online and full-length documentaries for national and prime cable networks. The company maintains its full-service production facility in Los Angeles.

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Press Contacts: David Schwarz Spike TV 212-767-8639