Guys Choice 2011

June 10th, 2011 by SPIKE Press

Spike TV Super Socializes “Guys Choice”

June 10th, 2011 by SPIKE Press

SPIKE TV SUPER SOCIALIZES “GUYS CHOICE”

Network TEAMS With Facebook, FourSquare GetGlue, groupme, Instagram, Shazam, SmileBooth, Tumblr And Twitter

“Guys Choice” To Be First-Ever Shazam-able US Televised Awards Event

“Guys Choice” Premieres On Spike TV On Friday, June 10 At 9:00 PM ET/PT

NEW YORK, NY – June 10, 2011 Spike TV has launched an extensive social-media foray for today’s, Friday, June 10, network premiere of “Guys Choice.”  The network has teamed with Facebook, GetGlue, GroupMe, instagram, Shazam and Twitter and will tap into each of its partners’ specialties to help drive awareness, tune-in and multi-platform engagement with the show.  The event, which taped on Saturday, June 4 at Sony Studios, has already seen a burst of activity from its pre-show voting on Facebook, to celebrity tweeting during taping and talent utilizing the backstage SmileBooth to pose with members of the Armed Forces.  The network plans to share these special celeb photos with all social media partners during the on-air telecast. Spike is thrilled to also announce that “Guys Choice” will be the first-ever US televised award show to utilize Shazam.

“For this year’s ‘Guys Choice,’ we wanted to explore innovative partnerships that will help our audience experience and share the show in new ways,” said Erik Flannigan, evp digital media, MTV Networks Entertainment Group.  “Our audience taps into social media multiple times a day already, so it is critical that we create fresh ways to extend SPIKE into those platforms. ‘Guy’s Choice’ gave us a terrific opportunity to try several at the same time.”

Spike’s social strategy for ‘Guy’s Choice’ leverages each social media network’s area of expertise to further engage its viewers.  Below is an overview on Spike TV’s social media initiatives for the pre-taping and airing of “Guys Choice.”

Facebook:

Spike TV created an exclusive Facebook tab for its “Guys Choice” voting initiative. This was launched in May to coincide with the announcement of this year’s nominees and was promoted to initially over 300,000 Spike fans. This year saw a 115% increase in voting due to fans utilizing Facebook and sharing their picks amongst their friends.

GetGlue

Spike TV worked with GetGlue, the leading social network for entertainment, to create exclusive “Guys Choice” stickers in advance of the show to drive awareness and generate additional buzz.  There are also a number of stickers that fans will be able to unlock during the June 10 premiere by checking in on GetGlue.com or the mobile apps.

GroupMe

As of June 1, Spike TV’s “Guys Choice” is an official GroupMe featured group. Users are encouraged to create their own “Guys Choice” group to talk about the event with their friends. Additionally, Spike TV will provide exclusive content and tune-in reminders to all of the featured groups.  Spike TV promoted GroupMe during the June 4 taping, pre-show and on its Facebook and Twitter accounts. Spike TV’s “Guys Choice” is also featured on: GroupMe.com/spikeguyschoice and will promote it through its social media channels.

Instagram

During the June 4 taping, the network utilized its official Spike Instagram account and had a roving photographer shooting and sharing pictures from all over the event featuring MAN-bassador Stacey Kiebler and talent who attended the show – including the red carpet, in-show and backstage.  Pictures will be posted to Facebook, Twitter and Tumblr.  Spike TV will tag pictures with the @usernames and the #guyschoice hashtag to improve discoverability and encourage user participation.

Shazam

Spike TV’s “Guys Choice” has partnered with Shazam®, the world’s leading mobile discovery company, and will be the first-ever US based awards program to use Shazam for TV to give the audience access to additional content on a “second screen,” their mobile device. The audio broadcast of the show will be ingested by Shazam and select moments of the show, including appearances by Mark Wahlberg and Ben Affleck, will invite viewers to use Shazam to access exclusive related content.

Twitter

Spike TV has been Tweeting about the event since the first press release in May announcing the nominees.  #GuysChoice has been actively promoted on Spike.com and Facebook driving over 1100 tweets with the hashtag and 7 milliion impressions to date.  Spike has also been retweeting its fans who use #GuysChoice.  MAN-bassador Stacey Keibler will be the Red Carpet/Twitter host in advance of airing, during taping and for the online pre-show prior to the network on-air premiere.  Spike will also feature #GuysChoice and other show-related hashtags on-screen during the network premiere on June 10.

Spike  also used the “Guys Choice” event to launch official channels on Foursquare and Tumblr.

The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut®, Inc. and Snickers® Brand.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller will serve as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

CONTACTS:

Aileen Budow

212.767.3952

Aileen.budow@spiketv.com

Kevin Sornatale

310. 407.4745

Kevin.sornatale@spiketv.com

SPIKE TV ANNOUNCES 2011 “GUYS CHOICE” WINNERS

June 5th, 2011 by SPIKE Press

SPIKE TV ANNOUNCES 2011 “GUYS CHOICE” WINNERS

Mark Wahlberg Takes Home Guy Of The Year And “The Fighter” Wins Guy Movie Of the Year Award

Robert De Niro Presents Guy Movie Hall of Fame Honors To Sean Penn and Cast of 2011 Inductee “Fast Times at Ridgemont High”

One Night Only Event Also Honors Entertainment Icons Jennifer Aniston, Keith Richards, Jim Carrey And Ben Afleck

Other Winners Included Blake Griffin, Dwayne Johnson, Jon Jones, Mila Kunis, Aaron Rodgers, Danny McBride, Jon Jones, Rosie Huntington-Whiteley And Sofia Vergara

LOS ANGELES, CA, June 4, 2011Spike TV’sGuys Choice,” the star-studded fifth annual tribute to all things male, took place Saturday night at the Sony Pictures Studios in Los Angeles with a bevy of unforgettable moments and ecstatic winners.  The one-of-a-kind celebration featuring Hollywood’s biggest names premieres on Spike TV Friday, June 10 (9:00 PM-11:00 PM ET/PT).

Mark Wahlberg walked away as one of the night’s big winners as he received the Guy of The Year award and the Guy Movie of the Year award for “The Fighter,” the film of which he produced and portrayed pugilist Micky Ward.  The real-life fighter Micky Ward and his brother Dicky Eklund, and director David O. Russell joined Wahlberg on stage for the award acceptance.

One of the night’s truly special moments occurred when “Fast Times At Ridgemont High” was inducted into the Guy Movie Hall of Fame. Two cinematic titans were featured on stage as Robert De Niro presented the award to Sean Penn and fellow cast members Judge Reinhold, Forest Whitaker, Robert Romanus, Brian Backer and director Amy Heckerling.  This year’s show marked the second straight year that De Niro has been on hand during this special presentation as he accepted last year’s award for “GoodFellas.”   “Fast Times At Ridgemont High,” the iconic coming-of-age comedy, is the fifth movie to receive this prestigious honor joining the previously mentioned “GoodFellas,” “Swingers,” “There’s Something About Mary” and “Fight Club.”

De Niro returned to the stage with Jason Statham to present the Brass Balls award to musical legend Keith Richards.  Past Brass Balls winners have included Clint Eastwood and Harrison Ford.  In addition, Ford and Jon Favreau were on hand to accept the Most Manticipated Movie award for the forthcoming “Cowboys & Aliens” from presenter Jeremy Renner.  In one of the night’s most memorable moments, soldiers serving our country gathered on-stage with Scarlett Johansson to present to Ben Affleck the Troops Choice award, given to the year’s most standout entertainer.   Comedic genius Jim Carrey was named Funniest M.F., while the stunning Jennifer Aniston accepted the Decade Of Hotness award.

Other A-list talent appearing at “Guys Choice” included: Cameron Diaz, Justin Timberlake, Minka Kelly, Samuel L. Jackson, Joel McHale, Danny McBride, Aziz Ansari, Chris Evans, Eva Mendes, Rosie Huntington-Whiteley, Jason Bateman, Dwayne Johnson, Chris Paul, Blake Griffin, Tom Lennon, Ben Garant, Jon Jones, Charlie Day and Triumph The Insult Comic Dog.

The list of “Guys Choice” winners included the following:

Guy of the Year
Mark Wahlberg

Brass Balls
Keith Richards

Decade of Hotness
Jennifer Aniston

Funniest M.F.
Jim Carrey

Guy Movie Hall of Fame
“Fast Times at Ridgemont High”

Most Manticipated Movie
“Cowboys & Aliens”

Guy Movie of the Year
“The Fighter”

Biggest Ass Kicker
Dwayne Johnson

Most Dangerous Man
Jon Jones

Holy Grail of Hot
Mila Kunis

Unstoppable Jock
Aaron Rodgers

Our New Girlfriend
Rosie Huntington-Whiteley

Top Fantasy Leaguer
Chris Paul

Comedy MVP
Danny McBride

Hot and Funny
Sofía Vergara

Outstanding Literary Achievement
Keith Richards: “Life”

Rookie Of The Year
Blake Griffin

The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut®, Inc. and Snickers® Brand.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller served as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

CONTACTS:

Aileen Budow
212.767.3952
Aileen.budow@spiketv.com

Kevin Sornatale
310. 407.4745
Kevin.sornatale@spiketv.com

MTV NETWORKS ENTERTAINMENT GROUP’S 345 GAMES TO DEBUT NEW COMEDY CENTRAL AND SPIKE GAME TITLES

June 3rd, 2011 by SPIKE Press

MTV NETWORKS ENTERTAINMENT GROUP’S 345 GAMES
TO DEBUT NEW COMEDY CENTRAL AND SPIKE GAME TITLES

AT ELECTRONIC ENTERTAINMENT EXPO (E3)

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Spike TV’s “Deadliest Warrior: Legends”

And COMEDY CENTRAL’s “Ugly Americans: Apocalypsegeddon”

To Launch This Summer On Xbox LIVE Arcade And PlayStation Network

For A Retail Price Of $10

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Sneak Peek’s And Special Announcements For Both Games To Premiere During

Spike TV’s  “GTTV Presents E3 All Access Live” On June 6

Stream Online At GameTrailers.com

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345 Games Will Be Located At Meeting Room #8413 On Concourse Level At E3

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NEW YORK, June 3, 2011 – MTV Networks Entertainment Group ‘s (MTVNE), a division of Viacom (NYSE: VIA, VIA.B), 345 Games, the video gaming arm of COMEDY CENTRAL and Spike TV, will debut and demo its two new titles at this year’s Electronic Entertainment Expo (E3). The new titles, based on the Entertainment Group’s franchises and brands, are from COMEDY CENTRAL’s hit animated show “Ugly Americans” and Spike TV’s successful multi-platform series “Deadliest Warrior.”  This summer, both games will be available for download on Xbox LIVE Arcade and PlayStation Networks  – with “Deadliest Warrior: Legends” launching mid-July and “Ugly Americans: Apocalypsegeddon” launching in August.  The games will each retail for $10.

Fans unable to attend E3 can tune into Spike TV’s GTTV Presents E3 All Access Live” coverage on June 6 from 9:00 a.m. PT to 2:00 p.m. PT and get a front row seat to all the action.  Don’t miss a minute of E3 with GameTrailers.com Live Stream, covering highlights and special announcements June 6 through June 9, including exclusive sneak peeks of both games .

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Building on the wildly successful Spike TV show and warrior-based fighting video game franchise, “Deadliest Warrior: Legends” will reach beyond weapons and armor and put gamers back on the battlefield with the most legendary warriors in history. This version will feature nine heroic warriors, new fighting options, a more precise projectile system, more arenas and a new campaign mode. Players are armed with signature weaponry and combat skills unique to each warrior. As players complete challenges and destroy rivals, they will unlock new weapons, enhance their fighting skills and encounter the brutal realities of gritty, true-to-life combat. “Deadliest Warrior: Legends” will be available for Xbox LIVE Arcade and PlayStation Network for a retail price of $10.

In conjunction with COMEDY CENTRAL’s season two launch of its hit animated series “Ugly Americans,” 345 Games will release “Ugly Americans: Apocalypsegeddon.” Uniting the spirit and humor of the animated horror-comedy series with addictive game play, the four player co-op side scroller shooter game will feature an exclusive script written by the show writers and creators – including a new character unique to the game and custom voiceovers from the show’s actors. Players will hit the streets to clean up the chaos and prevent the impending apocalypse by resolving case files and fighting otherworldly citizens. “Ugly Americans: Apocalypsegeddon” will be available for Xbox LIVE Arcade and PlayStation Network for a retail price of $10.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 98 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site atwww.comedycentral.com/press. Follow us on Twitter @comedycentralpr for the latest in breaking news updates, behind-the-scenes information and photos.

Spike TV is available in 99.4 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site athttp://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind- the-scenes information and photos.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, and GameTrailers.

CONTACT:

Aileen Budow

212.767.3952

aileen.budow@comedycentral.com

Spike TV To Honor Keith Richards And Induct “Fast Times At Ridgemont High” Into Guy Movie Hall of Fame

June 3rd, 2011 by SPIKE Press

SPIKE TV TO HONOR LEGENDARY ROCK ICON KEITH RICHARDS WITH BRASS BALLS AWARD AT 2011 “GUYS CHOICE”

SEAN PENN AND CAST MEMBERS OF “FAST TIMES AT RIDGEMONT HIGH” TO BE INDUCTED INTO GUY MOVIE HALL OF FAME

Additional Attendees And Presenters Include Justin Timberlake, Scarlett Johansson, Minka Kelly, Jason Statham, Eva Mendes, “The Fighter’s” Dicky Eklund And Micky Ward, Among Others

Fifth Annual Event Premieres Friday, June 10 At 9 PM ET/PT

NEW YORK, June 3, 2011 – Spike TV has announced that it will present two of its most celebrated honors to entertainment giants Keith Richards and Sean Penn during the 2011 “Guys Choice” event.  Rock God Keith Richards will be awarded with the shows’ Brass Balls honor for his contributions to the music industry, while Penn will reunite with cast members of “Fast Times At Ridgemont High” as the iconic coming-of-age comedy is inducted into the Guy Movie Hall of Fame.  Both honors will be presented by Academy Award winning actor Robert De Niro.  Taping Saturday, June 4th at the Sony Pictures Studios in Culver City, CA, the fifth annual event premieres Friday, June 10 at 9:00 PM ET/PT.

“Keith Richards is a rock-n-roll super hero who lives his life the way he plays his music…balls to the wall,” said Casey Patterson, EVP, event production, talent and studio relations, Spike TV. “Our audience doesn’t just want to honor Keith Richards, they want to be Keith Richards.”  Patterson continued, “Thirty years after its debut, ‘Fast Times at Ridgemont High’ is clearly one of the most enduring and beloved guy classics of all time as Sean Penn’s breakthrough character Jeff Spicoli remains the most lovable, quotable surfer dude ever and it’s totally awesome to be inducting ‘Fast Times’ into The Guy Movie Hall of Fame.”

Born and raised in England, Keith Richards is widely considered one of the most iconic rock guitarist to ever grace the stage.  In 1962, Richards teamed with Mick Jagger, Charlie Watts, Bill Wyman, Brian Jones and Ian Stewart to form the Rolling Stones and, in 1963, the group signed with Decca Records, beginning a run atop the music industry with international smash hits such as “(I Can’t Get No) Satisfaction,” “You Can’t Always Get What You Want,” “Brown Sugar,” and “Start Me Up,” among many others.  With Richards’ virtuoso guitar work prominent on each Stones song, Rolling Stone magazine named him the 10th greatest guitarist of all-time in 2003.  In 2007, Richards was featured on the big-screen alongside Johnny Depp in the role of Captain Teague in“Pirates of the Caribbean: At World’s End” and can most recently be seen in the same role in the recently released “On Stranger Tides.”  In October 2010, Richards released his best-selling autobiography “Life,” which is nominated for a 2011 “Guys Choice” award in the Literary Achievement category.  Richards joins luminaries Clint Eastwood and Harrison Ford as Brass Balls recipients.

Written by Cameron Crowe, “Fast Times at Ridgemont High” is the hilarious portrayal of a group of southern California high school students and their most important subjects: sex, drugs and rock ‘n’ roll.  Featuring an all-star cast led by Academy Award-winner Sean Penn, the brilliant teen comedy’s breakout success and significant lasting allure has helped spawn several hit Hollywood movies in the same vein.  “Fast Times at Ridgemont High” has been recognized by the American Film Institution in its “100 Years…100 Laughs” list as one of American cinemas funniest flicks, while Entertainment Weekly placed it #2 on its “50 Best High School Movies.” “Fast Times At Ridgemont High” is the fifth movie to receive this prestigious honor joining previous inductees “GoodFellas,” “Swingers,” There’s Something About Mary” and “Fight Club.”

Additional attendees and presenters for the 2011 “Guys Choice” celebration include Jason Bateman, Brian Backer, Charlie Day, Ben Garant, Amy Heckerling, Annie Ilonzeh, Samuel L. Jackson, Scarlett Johansson, Tom Lennon, Eva Mendes, Judge Reinhold, Jason Statham, Robert Smigel, Justin Timberlake, Forest Whitaker and “The Fighter’s” Dicky Eklund and Micky Ward.

The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut®, Inc. and Snickers® Brand‪.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller will serve as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

CONTACTS:

 

Aileen Budow

212.767.3952

Aileen.budow@spiketv.com

Kevin Sornatale

310. 407.4745

Kevin.sornatale@spiketv.com

 

E3 STARTS EARLY WITH “GTTV PRESENTS E3 ALL ACCESS LIVE”

June 2nd, 2011 by gulatis

E3 STARTS EARLY ONLY ON SPIKE TV AND GAMETRAILERS.COM WITH “GTTV PRESENTS E3 ALL ACCESS LIVE”

Network/Website Tandem Presents a Groundbreaking Live, Multi-Screen Programming Block with Over 20 Hours of Live Coverage

The 40 Biggest Games at E3 World Premiere First and Only on Spike and GameTrailers, Including BioShock Infinite, The Elder Scrolls V: Skyrim, Batman: Arkham City, Battlefield 3, Mass Effect 3, Gears of War 3, Call of Duty: Modern Warfare 3, Resistance 3, The Legend of Zelda: Skyward Sword and More

 

Premieres Live on Monday June 6 at 12:00 PM ET / 9:00 AM PT

New York, NY, June 2, 2011 – This year the only way to get to the front of the line for an early, all access pass to see the biggest games of the future is to watch Spike TV and log on to GameTrailers.com. Today Spike, the #1 network for video game programming, announced its partnership with GameTrailers.com for its largest-ever commitment to the Electronic Entertainment Expo (E3).  Beginning Monday June 6 at 12:00 PM ET / 9:00 AM PT,  GTTV Presents E3 All Access Live is a groundbreaking, multi-screen initiative that will deliver live, exclusive game content and breaking news to a myriad of devices and platforms before the E3 show doors officially open to anyone else.

Airing live from AEG’s new, state-of-the-art HD studio at L.A. Live in downtown Los Angeles, GTTV Presents E3 All Access Live will span more than 20 hours and feature exclusive, world premiere trailers for upcoming games, interviews, expert analysis and coverage of all the major E3 press conferences.  Hosts Geoff Keighley, Daniel Kayser, Amanda McKay and Justine Ezarik will report from a multi-function set with support for fan interaction on Twitter and Facebook, roundtable discussions such as GameTrailers’ Bonus Round and live gameplay demonstrations from the world’s top developers.

“Our extensive, world-class coverage of E3 proves why Spike and GameTrailers.com continue to be the go-to destinations for the best video game programming on television and online,” said Kevin Kay, president, Spike TV.

Spike’s extensive E3 coverage is focused around bringing the biggest games of E3 to viewers before anyone else. Only Spike will deliver the world exclusive first-looks at the top 40 games at the show including Batman: Arkham City, Mass Effect 3, Battlefield 3, BioShock Infinite, The Elder Scrolls V: Skyrim, Call of Duty: Modern Warfare 3, Gears of War 3, Saints Row 3, Resistance 3, The Legend of Zelda: Skyward Sword, Ninja Gaiden 3, Twisted Metal, Prey 2, Prototype 2 and many more surprises still to be announced during the live broadcast.

In a network first, select coverage from GTTV Presents E3 All Access Live will simultaneously air live across multiple screens and platforms. In addition to extensive live coverage on Spike TV, GameTrailers.com and Spike.com will provide live HD online streams of all programming powered by the Akamai HD Network. Viewers will also be able to experience over 20 hours of live programming on the iPhone, iPad, Android Mobile Devices, via a live stream on Facebook and see the Xbox 360 E3 Media Briefing on the MTV Times Square billboard.

Kevin Kay, Niels Schuurmans, Jon Slusser and Geoff Keighley are executive producers for GTTV Presents E3 All Access Live.  Gil Colon is Executive in Charge of Production.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

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Press Contacts:                        Aileen Budow             Spike Digital               212-767-3952