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02 Jun 2011

E3 STARTS EARLY WITH “GTTV PRESENTS E3 ALL ACCESS LIVE”

E3 STARTS EARLY ONLY ON SPIKE TV AND GAMETRAILERS.COM WITH “GTTV PRESENTS E3 ALL ACCESS LIVE”

Network/Website Tandem Presents a Groundbreaking Live, Multi-Screen Programming Block with Over 20 Hours of Live Coverage

The 40 Biggest Games at E3 World Premiere First and Only on Spike and GameTrailers, Including BioShock Infinite, The Elder Scrolls V: Skyrim, Batman: Arkham City, Battlefield 3, Mass Effect 3, Gears of War 3, Call of Duty: Modern Warfare 3, Resistance 3, The Legend of Zelda: Skyward Sword and More

 

Premieres Live on Monday June 6 at 12:00 PM ET / 9:00 AM PT

New York, NY, June 2, 2011 – This year the only way to get to the front of the line for an early, all access pass to see the biggest games of the future is to watch Spike TV and log on to GameTrailers.com. Today Spike, the #1 network for video game programming, announced its partnership with GameTrailers.com for its largest-ever commitment to the Electronic Entertainment Expo (E3).  Beginning Monday June 6 at 12:00 PM ET / 9:00 AM PT,  GTTV Presents E3 All Access Live is a groundbreaking, multi-screen initiative that will deliver live, exclusive game content and breaking news to a myriad of devices and platforms before the E3 show doors officially open to anyone else.

Airing live from AEG’s new, state-of-the-art HD studio at L.A. Live in downtown Los Angeles, GTTV Presents E3 All Access Live will span more than 20 hours and feature exclusive, world premiere trailers for upcoming games, interviews, expert analysis and coverage of all the major E3 press conferences.  Hosts Geoff Keighley, Daniel Kayser, Amanda McKay and Justine Ezarik will report from a multi-function set with support for fan interaction on Twitter and Facebook, roundtable discussions such as GameTrailers’ Bonus Round and live gameplay demonstrations from the world’s top developers.

“Our extensive, world-class coverage of E3 proves why Spike and GameTrailers.com continue to be the go-to destinations for the best video game programming on television and online,” said Kevin Kay, president, Spike TV.

Spike’s extensive E3 coverage is focused around bringing the biggest games of E3 to viewers before anyone else. Only Spike will deliver the world exclusive first-looks at the top 40 games at the show including Batman: Arkham City, Mass Effect 3, Battlefield 3, BioShock Infinite, The Elder Scrolls V: Skyrim, Call of Duty: Modern Warfare 3, Gears of War 3, Saints Row 3, Resistance 3, The Legend of Zelda: Skyward Sword, Ninja Gaiden 3, Twisted Metal, Prey 2, Prototype 2 and many more surprises still to be announced during the live broadcast.

In a network first, select coverage from GTTV Presents E3 All Access Live will simultaneously air live across multiple screens and platforms. In addition to extensive live coverage on Spike TV, GameTrailers.com and Spike.com will provide live HD online streams of all programming powered by the Akamai HD Network. Viewers will also be able to experience over 20 hours of live programming on the iPhone, iPad, Android Mobile Devices, via a live stream on Facebook and see the Xbox 360 E3 Media Briefing on the MTV Times Square billboard.

Kevin Kay, Niels Schuurmans, Jon Slusser and Geoff Keighley are executive producers for GTTV Presents E3 All Access Live.  Gil Colon is Executive in Charge of Production.

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.   Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

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Press Contacts:                        Aileen Budow             Spike Digital               212-767-3952