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24 May 2011

Spike TV To Air Exclusive Broadcast of EA’s 2011 E3 Showcase Event

THE GAME IS ABOUT TO CHANGE!
EA AND SPIKE TV COME TOGETHER FOR EXCLUSIVE LIVE BROADCAST OF EA’S 2011 E3 SHOWCASE EVENT WITH “GAMECHANGERS: EA 2011 PREVIEW”

One-Hour Special Premieres Live, Coast-to-Coast and Commercial Free on

Monday June 6 at 3:30 PM ET / 12:30 PM PT

New York, NY, May 24, 2011Spike TV, the #1 network for video game programming, today announced that it is working with leading game publisher Electronic Arts Inc., (NASDAQ: ERTS) for an exclusive live, commercial-free telecast of the company’s 2011 showcase event at the Electronic Entertainment Expo (E3), the gaming industry’s leading trade show.

Broadcasting from the Orpheum Theater in Los Angeles, Gamechangers: EA 2011 Preview, premieres live nationwide Monday, June 6 at 3:30 PM ET/12:30 PM PT.

During the hour-long broadcast anchored by GTTV host Geoff Keighley, EA CEO John Riccitiello and the company’s development teams will unveil exclusive, world premiere demos and trailers for EA’s biggest releases for 2011 and beyond. Viewers will experience an explosive, never-before-seen demo of Battlefield 3™, travel across the galaxy for a look at Commander Shepard’s final voyage in Mass Effect™ 3, hit the pitch for a first look at FIFA Soccer 12, discover what’s new in Madden NFL 12, shred the mountains in the world premiere look at SSX™, experience the high-speed thrills of Need For Speed™ The Run and hear breaking news about other unannounced projects now under development at EA.

“EA and Spike share a valued publishing relationship and we can’t wait to exclusively broadcast the company’s E3 lineup with our reach of 99.4 million homes across America,” said Kevin Kay, president, Spike TV.

In addition to the exclusive live coast-to-coast broadcast on Spike, MTV Networks’ GameTrailers.com, MTV.com and EA’s EA.com will provide a live, high-definition video stream on the Internet of Gamechangers: EA 2011 Preview, powered by the global Akamai HD Network platform. The live stream will be viewable on a record number of platforms, including Facebook, iPhone®, iPad™ and other mobile devices.

Gamechangers is an incredible showcase of EA titles for every platform – consoles, PC, handhelds, tablets and smart phones,” said John Riccitiello, CEO, Electronic Arts. “We are thrilled that Spike TV and MTV Networks will broadcast the news about Battlefield 3, Star Wars: The Old Republic™, FIFA Soccer 12 and other EA blockbusters to millions of gamers around the world.”

For a sneak peek at many of the EA games set to be revealed during Gamechangers: EA 2011 Preview, tune into the E3 preview episode of GTTV with Geoff Keighley, premiering Thursday, June 2 on Spike.

The exclusive live broadcast of Gamechangers: EA 2011 Preview is a key part of Spike’s largest-ever commitment to video game coverage at E3.  Spike, home to the annual Video Game Awards, the biggest night of the year for the game industry, plans to deliver more than 20 hours of live E3-related programming across multiple platforms – including television, online, Facebook and mobile – from a new, state-of-the-art HD studio at L.A. Live in downtown Los Angeles, CA.  Spike and GameTrailers.com will unveil the biggest games of E3 before any other network with breaking news, live demonstrations, world premiere trailers, in-depth interviews and expert analysis.

About  Spike TV

Spike TV is available in 99.4 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims, SSX and Need for Speed are trademarks of Electronic Arts Inc.  Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates.  John Madden, NFL and FIFA are the property of their respective owners and used with permission.  iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

LucasArts, the LucasArts logo, STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © 2010 Lucasfilm Entertainment Company Ltd. or Lucasfilm Ltd. & ® or TM as indicated.  All rights reserved.

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Press Contacts:                        Salil Gulati      Spike TV         212-767-8705