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PRESS CENTER

18 May 2010

Spike Celebrates 30th Anniversary Of The Empire Strikes Back

SPIKE TV CELEBRATES THE 30TH ANNIVERSARY OF
THE EMPIRE STRIKES BACK WITH STAR WARS™ MOVIE MARATHON
SATURDAY, MAY 22

Fans Invited To Watch Spike Simulcast Of The Empire Strikes Back
In Times Square On MTV’s 44 ½ Video Board

Log Onto Spike.com/starwars To See Special 30th Anniversary Tune-In Trailers

New York, NY, May 18, 2010 – It was a long time ago — 30 years to be exact — in a galaxy not so far away when Star Wars: Episode V The Empire Strikes Back was first released to movie theaters.  Considered by many to be the greatest movie sequel of all time, Empire will celebrate its 30th Anniversary on Spike TV with a Star Wars movie marathon and a special simulcast in Times Square on Saturday, May 22.

Spike will feature a Star Wars movie marathon featuring the original trilogy on Saturday, May 22 (1:00 PM – 3:30 AM, ET/PT).  Presented in HD where available, the schedule is as follows:

·    1:00 – 4:00 PM, ET/PT – Star Wars: Episode IV A New Hope
·    4:00 – 7:00 PM, ET/PT – Star Wars: Episode V The Empire Strikes Back
·    7:00 – 10:00 PM, ET/PT – Star Wars: Episode VI  Return of the Jedi
·    10:00 PM – 1:00 AM, PT/ET – Star Wars: Episode IV A New Hope
·    1:00 – 3:30 AM, ET/PT – Star Wars: Episode V The Empire Strikes Back

Spike viewers and Star Wars fans in the New York City area are invited to come to Times Square to watch a special simulcast of The Empire Strikes Back on Saturday, May 22 at 4:00PM ET on MTV’s 44 ½ foot video board. 

Throughout the week leading up to Spike’s celebration of The Empire Strikes Back and the Star Wars movie marathon, the network will feature anniversary-themed trailers that incorporate footage from vintage TV spots and trailers, as well as two new image spots that highlight Stormtroopers in 1980-type situations including a disco and aerobics class.  In addition to seeing the spots on-air on Spike, they can be viewed online at spike.com/starwars.

Lucasfilm, STAR WARS™, and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

Spike TV is available in 98.6 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.

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Press Contacts:

Debra Fazio-Rutt       Spike                    212-767-8649     debra.fazio@spiketv.com
Chris Argyropoulos    Lucasfilm Ltd.         415-623-1962     chris.Argyropoulos@lucasfilm.com