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13 May 2010

Spike TV’s “Guys Choice” To Pay Tribute To Iconic Action Hero Sylvester Stallone


SPIKE TV’S “GUYS CHOICE” TO PAY TRIBUTE TO ICONIC ACTION HERO SYLVESTER STALLONE

Olympic Star Shaun White Named Chairman Of The Board

Presenters And Attendees Include Oscar Nominated Actor Jeremy Renner,
The Cast Of “A-Team” — Bradley Cooper, Liam Neeson, Sharlto Copley,
Jessica Biel And Quinton “Rampage” Jackson And Many Others

Premieres Sunday, June 20th at 10 PM, ET/PT

New York, NY, May 13, 2010 — Set your guy-dar to Spike TV this June as the network will honor the year’s most man-tastic accomplishments with a proverbial “A-Team” of icons from the world of entertainment during its fourth annual “Guys Choice.” From Olympic Gold medalists to Academy Award winners to Sports Illustrated cover models, all will be in attendance to pay tribute to the kingdom of testosterone.  Taping Saturday, June 5 at the Sony Pictures Studios in Culver City, CA, “Guys Choice” premieres Sunday, June 20 (10:00 PM – Midnight, ET/PT).

Action movie superstar Sylvester Stallone, writer, director and star of the upcoming blockbuster “The Expendables,” will be honored during the night’s festivities for his legendary performances within the genre over the course of his forty year career.  The two-time Oscar and Golden Globe Award-nominated writer and actor, Stallone burst onto the scene in his 1976 role as boxing underdog Rocky Balboa and since, has starred in countless action flicks including the Rambo series, “Cobra,” “Over the Top,” “Demolition Man,” “Judge Dredd,” and “Cop Land,” among others.

“Sylvester Stallone is a true legendary film icon for our audience of guys.  He’s given us characters like Rocky, Rambo and so many more; he has created some of the most heroic and beloved cinematic characters of all time and we’re thrilled to be honoring him on ‘Guys Choice,’” says Casey Patterson, SVP, event production, talent development and studio relations, Spike TV.

Spike TV will declare two-time Olympic gold medalist Shaun White Chairman of the Board for his amazing accomplishments in the world of competitive snowboarding.  A pro since the age of 17, White quickly established himself as one of the elite snowboarders within the circuit and in little over seven years has earned several major accolades including Action Sports Tour Champion, Summer and Winter Dew Champion and has garnered gold at the Summer and Winter X Games, U.S. Open Snowboarding Championships and the 2006 and 2010 Winter Olympics.  The 24-year-old White has become the face of American snowboarding.

Additional appearances include: Jessica Biel, Bradley Cooper, Sharlto Copley, Brooklyn Decker, Quinton “Rampage” Jackson, Liam Neeson, Jeremy Renner, Ozzy Osbourne, Chris Rock and many more. 

Voting for this year’s winners is being held online at guyschoice.spike.com through Friday, June 4th.  Also online, fans can log-on to view exclusive red carpet and backstage coverage of “Guys Choice.”
 
The official sponsors of Spike TV’s “Guys Choice” are AT&T, AXE Hair, Captain Morgan, Corona, and Pizza Hut.
 
Casey Patterson, Carol Donovan, and Beth McCarthy-Miller will serve as executive producers.

Spike TV
is available in 98.6 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press
Press Contacts:

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Press Contacts:
Aileen Budow                           212 767 3952                         aileen.budow@spiketv.com
Kevin Sornatale                       212 767 8621                          kevin.sornatale@spike.com