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21 May 2009

Spike TV Blows The Doors Open on E3 2009 with Hour-Long VGA First-Look Special


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SPIKE TV BLOWS THE DOORS OPEN ON
E3 2009 WITH HOUR-LONG VGA FIRST-LOOK SPECIAL
 
“GTTV’s” Geoff Keighley, Rose McGowan And Tricia Helfer
Unveil More Than 15 Blockbuster World Premieres And Breaking News In HD

Spike And Gametrailers.com Kick Off
The Best And Most Extensive E3 Video Game Coverage
 
Major Games Set To World Premiere Include MASS EFFECT 2; RATCHET & CLANK: A CRACK IN TIME; The Playable Joker In BATMAN: ARKHAM ASYLUM; DJ HERO; SPLIT/SECOND; ALIENS VS. PREDATOR And More Than 10 Others
 
“’GameTrailers TV’ Presents: The 2009 VGAs-E3 First Look Special” Premieres Thursday, May 28 At 11:00 PM ET/PT On Spike TV


 
NEW YORK, May 21, 2009 –  Spike TV and GameTrailers.com,  the leading on-air and online destinations for year-round video game programming, announced today the most comprehensive video game coverage plan in the network’s history. Spike’s unparalleled multi-platform coverage will kick-off the 2009 Electronic Entertainment Expo (E3). The network will debut “GameTrailers TV Presents: The 2009 VGAs-E3 First Look Special,” a blow-out hour-long preview special that teams up with leading game publishers to unveil the most anticipated games of E3 before the game industry’s biggest trade show even opens.  The special marks the kick off to the “2009 Video Game Awards” which will air LIVE in December from Los Angeles.  In addition, GameTrailers.com will provide wall-to-wall, 24-hour coverage including high-definition gameplay videos, interviews and live, commercial-free streams of the five major press conferences from Xbox, Electronic Arts, Ubisoft, Sony and Nintendo.
 
“Every day of the year Spike is the #1 place guys go for gaming info across our hit brands like GameTrailers TV, “The Video Game Awards,” GameTrailers.com and video game launch specials,” said Kevin Kay, president, Spike TV.  “No other network comes close to our reach or impact and our plans for E3 2009 prove why Spike is the undisputed leader in the space.”
 
The E3 invasion begins on Thursday May 28 at 11:00 PM ET/PT, when Spike TV premieres “GameTrailers TV Presents: The 2009 VGAs-E3 First Look Special” from the Los Angeles Convention Center, the site of E3 2009.  Hosts Geoff Keighley and actress Rose McGowan (TERMINATOR SALVATION: THE VIDEOGAME) are joined by actress Tricia Helfer,

GameTrailers.com’s Amanda MacKay and Daniel Kayser, rabid video game fans, special celebrity guests and big-name game developers for world premieres of more than 15 of the most anticipated E3 games.  In addition, Spike will reveal the first details about their “2009 Video Game Awards,” the biggest celebration of gaming on the planet.
 
Titles set to world premiere new content include: BioWare’s epic sci-fi role playing game MASS EFFECT 2; the worldwide debut of RATCHET & CLANK: A CRACK IN TIME; the playable Joker in BATMAN: ARKHAM ASYLUM; new footage from BRUTAL LEGEND starring Jack Black; the first look at DJ HERO; the debut of JUST CAUSE 2; first-person fighting in NHL 10; the realistic racing of NEED FOR SPEED SHIFT; brand new characters revealed in MARVEL: ULTIMATE ALLIANCE 2; a blockbuster MADDEN NFL 10 announcement; an exclusive new look at UNCHARTED 2: AMONG THIEVES; a preview of the E3 trailer for DANTE’S INFERNO; the first gameplay from the action-racer SPLIT/SECOND; the dark heroic fantasy of BioWare’s DRAGON AGE: ORIGINS; the premiere of new level from LOST PLANET 2; the first-ever footage of ALIENS VS. PREDATOR; the gameplay premiere of the racing game BLUR from Bizarre Creations; plus new details on MODERN WARFARE 2 from Infinity Ward and more surprise reveals still to be announced.
 
“We’re grateful that so many publishers have chosen to share sneak previews of their biggest E3 titles first with Spike and GameTrailers,” said Geoff Keighley, executive in charge of publisher relations, Spike.  “Spike is supporting the industry’s biggest tradeshow with our largest on-air commitment yet, and this is just the start of an amazing back-half of the year for video game programming on Spike.”
 
During E3, the action continues at GameTrailers.com, the internet’s leading destination for game media.  Last year the site garnered an industry-leading 58 million views of E3-related content.  At GameTrailers, viewers can watch E3 the way they want to, on-demand, with 24-hours of continuous HD coverage including developer walkthroughs, gameplay videos, interviews, live streams of the five major press conferences and a special episode of the roundtable talk show “The Bonus Round.”
 
“E3 is the biggest week of the year for GameTrailers.com and this year we are going to offer the best coverage of E3 by combining on-air and online resources to deliver a one-stop shop for gamers,” said Jon Slusser, senior vice president of digital and video games, Spike, and executive producer, GTTV. 
 
On Thursday, June 4th, Spike TV gives E3 a send-off with a special wrap-up episode of  “Game Trailers TV With Geoff Keighley” at 12:30 AM ET/PT.  Shot on location during E3, GTTV grills the top executives from Nintendo, Sony and Microsoft to get the real story on the future of each gaming console. In addition, viewers will see world premieres not shown at E3, including FIFA 2010 from EA Sports.
 
About Spike TV
Spike TV is available in 98 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.
 
About GameTrailers
GameTrailers (GT) is the premier video destination for gaming entertainment and information.  GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world.  GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs.  GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.’s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group.
 
Contact:

Aileen Budow                                                    Salil Gulati
212.767.3952                                                    212.767.8705
Aileen.budow@spiketv.com                            salil.gulati@mtvstaff.com