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09 Apr 2009

Spike TV’s “Deadliest Warrior” Slays The Competition

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SPIKE TV’S “DEADLIEST WARRIOR”  SLAYS THE COMPETITION

Highest Rated New Series Premiere On Cable in 2009 Among Young Men

Most Watched Program Amongst Men 18-34 In Its Timeslot,
Beating Season Premiere Of FX’s “Rescue Me”


New York, NY, April 9, 2009 – Spike TV’s new, original series “Deadliest Warrior” garnered the highest ratings among Men 18-34 and 18-49 for a one-hour cable premiere this year.  Debuting on Tuesday, April 7 at 10:00pm ET/PT, “Deadliest Warrior” was also tops in its timeslot on cable for Men 18-34, besting the season premiere of “Rescue Me” on FX. 

Overall, the Spike series drew 1.7 million viewers, a 1.4 (794,000) in M18-49, 1.8 (514,000) in M18-34, and a 2.1 (258,000) in M18-24.

“Deadliest Warrior” was also Spike’s highest rated unscripted series premiere ever among M18-34 and highest rated non-sports premiere in almost three years.

 “Deadliest Warrior” pits history’s greatest warriors against one another to determine, once and for all, who reigns supreme. In the first episode, “Gladiator vs. Apache,” the crowd-pleasing killer of ancient Rome went up against the fierce, unyielding scalp-picking Native American warrior.  Modern day gladiator, UFC fighter Chuck Liddell, made a special appearance in this episode to test the gladiator’s lethal weapons using his legendary striking abilities.

“Deadliest Warrior” is produced for Spike TV by Morningstar Entertainment (“Manhunters: Fugitive Task Force”).  The series is executive produced by Gary Tarpanian and Paninee Theeranuntawat.  Tim Prokop serves as supervising producer and director.  Sharon Levy and Tim Duffy are Spike TV’s executives in charge of production. 

Spike TV is available in 98 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.

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Press Contacts:   David Schwarz                Spike TV                 212-767-8639