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03 Jul 2008

Spike TV Celebrates MXC Weekend

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SPIKE TV CELEBRATES
“MXC, THE ORIGINAL, NOT THE RIPOFF, WEEKEND” JULY 5-6

They say imitation is the best form of flattery…

New York, NY, July 3, 2008 — Spike TV realizes that in the summer, some broadcast networks might be “lost” like a “desperate housewife” or an “ugly betty” in search of “bachelor” so they turn to imitating shows on cable.  In honor of this, Spike TV celebrates “MXC, The Original, Not The Ripoff, Weekend” on July 5-6 as an homage to the network’s original series based on a wacky Japanese game show which debuted five years ago.

Using the actual footage from one of the most popular primetime Japanese reality game shows, “Takeshi’s Castle,” Spike TV’s “MXC” is re-written to create an entirely new comedic storyline.  The series is not dubbed and there is not a single trace of literal translation from the original show.  “MXC” has become so popular that many of the games featured in the Spike series such as Mudslingers and Log Jam can be seen in surprisingly similar forms on other networks.

“MXC, The Original, Not The Ripoff, Weekend” airs on Spike TV on Saturday, July 6 (9:00am-11:30am ET/PT) and Sunday, July 6 (3:30pm-5pm ET/PT).

Paul Abeyta, Peter Kaikko, and Larry Strawther of R.C. Entertainment serve as Executive Producers and writers for “MXC.”  The show is written and voiced by seasoned actors Victor Wilson, Christopher Darga, Mary Scheer and John Cervenka.

Spike TV is available in 96.1 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press.

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Press Contacts:   David Schwarz                Spike TV                 212-767-8639