30 Jun 2008
GameTrailers.com Awards EA’s Need For Speed ProStreet
GAMETRAILERS.COM AWARDS EA’s NEED FOR SPEED™ PROSTREET
THE PRESTIGIOUS GT DIAMOND AWARD
EA Becomes First Publisher to Have Two Titles Granted the Notable Distinction
for Earning Ten Million or More Video Views on GT
Santa Monica, Calif. – (June 26, 2008) – GameTrailers (GT), the premier provider of video for gamers and a division of Viacom Inc.’s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group, announced today that EA’s Need for Speed™ ProStreet has been granted the GT Diamond Award, according to GameTrailers’ video tracking tool Stream Stats. Need for Speed ProStreet follows EA’s Crysis® in garnering 10 million or more video views on GT, making EA the first publisher to receive two coveted GT Diamond Awards.
“We are proud to present EA with a GT Diamond Award for their incredible work on Need for Speed ProStreet,” said Shane Satterfield, editor in chief, GameTrailers. “With quality titles like Crysis and Need for Speed ProStreet, it is no surprise that EA was the first publisher to have two titles that really resonated with our hardcore gaming audience.”
“Receiving the GT Diamond Award is a real accomplishment,” said Larry LaPierre, Vice President at Black Box, developer of Need for Speed. “GameTrailers visitors represent our core fan base and ten million views illustrates why Need for Speed is one of the world’s most successful video game franchises.”
In Need for Speed ProStreet, gamers must prove they have the racing mettle to dominate the competition. Design and customize cars, face-off in iconic locations and battle in four distinct racing styles – grip, drag, drift and the all-new speed challenge. Danger and consequence have also been taken to another level with a new procedural damage system that will have cars scratching, denting and crumpling differently with every driving mistake. Need for Speed ProStreet is the realization of the intense rivalry, raw power, and visceral aggression that embodies street racing culture.
Need For Speed ProStreet joins a short list of distinguished games to have received the GT Diamond Award. Other honorees include Activision’s Call of Duty 4®: Modern Warfare™, Ubisoft’s Assassin’s Creed®, Konami’s Metal Gear Solid 4: Guns of the Patriots® and Nintendo of America for Super Smash Bros.® Brawl.
The figures for the GameTrailers Diamond Award were compiled by Stream Stats, a proprietary tool that gives gaming industry professionals insight into which games the GT audience is interacting with the most in order to anticipate upcoming sales and analyze post release performance. To learn more, visit: http://stats.gametrailers.com.
For more information about GameTrailers, log on to http://www.gametrailers.com.
GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.’s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies.. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries
# # #
Karen Raque Adrienne Borgstrom
Bender/Helper Impact Bender/Helper Impact
(310) 694-3138 (310) 694-3247