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16 May 2008

Geoff Keighley Named Executive in Charge of Video Game Publisher Relations for Spike TV

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GEOFF KEIGHLEY NAMED EXECUTIVE IN CHARGE OF VIDEO GAME PUBLISHER RELATIONS FOR SPIKE TV

Video Game Consultant Promoted As Network Gears Up For Video Game Awards 2008

New York, NY May 16, 2008 – Video game industry veteran Geoff Keighley has been named Executive in Charge of Video Game Publisher Relations for Spike TV.  The announcement was jointly made today by Casey Patterson, Senior Vice President, Event Production And Talent Development, Spike TV And TV Land, and Niels Schuurmans, Senior Vice President, Brand Creative And Marketing, Spike TV, to whom he will report.  In his new position, Keighley will spearhead the network’s year-round video game programming strategy, as well as and manage Spike’s editorial relationships with game publishers. 

“Video games are an integral part of the Spike TV brand, and what better person to helm our video game programming and serve as a liaison between the network and publishers than Geoff Keighley, one of the most respected names in the business,” said Patterson.  “The passion Geoff has for video games, coupled with his vast knowledge and experience in covering the video game industry, makes him the obvious choice.”

Based in Los Angeles, Keighley joined Spike TV in 2005 when he began hosting “Game Head”, a weekly series that evolved into the #1 rated video game program on television and also served as a consultant on Spike TV’s “Video Game Awards” since 2006. 
 
For its fifth season in 2008, “Game Head” has been re-branded as “GameTrailers TV with Geoff Keighley”, working in concert with GameTrailers.com to provide viewers with the latest news in the gaming world.  Serving as host and executive producer, Keighley’s hard-hitting interviews and insider access have helped the show emerge as a blockbuster hit on multiple platforms.  Since its launch, “GameTrailers TV with Geoff Keighley” is averaging 364,000 viewers and is up +51% in Men 18-49, +61% in Persons 18-49, +34% in Men 18-34 and +60% among average audience versus ratings for “Game Head” last year. 

“Over the past few years Geoff has been the face of video games on Spike, first with ‘Game Head’ then with ‘GameTrailers TV’,” said Schuurmans.   “We couldn’t be more thrilled to have Geoff expand his role here.  His knowledge, instincts, and relationships are all keys to our on-going success in connecting our viewers to gaming in a deeper way.”

Keighley has been a journalist covering the video game industry since the age of 14, spanning the print, online and television mediums. Prior to joining Spike TV, Keighley served as a correspondent for “The Electronic Playground” on the G4 network.  In 2004 NewsBios.com named him one of the top 30 journalists under 30.  Keighley is a magna cum laude graduate in philosophy and business from the University of Southern California.

Spike TV is available in 96.1 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. 

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Press Contacts:   Salil Gulati          Spike TV 212/767-8705    salil.gulati@mtvstaff.com
   Melissa Leung     Spike TV 310/407-4729    melissa.leung@spiketv.com