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25 Feb 2008

UFC and Spike TV Launch Joint Voter Registration Initiative



“Fight For Your Ultimate Right” Campaign Encourages All UFC® Fans and Spike TV Viewers to Make Their Voice Heard By Voting

New York, NY, Monday, February 25, 2008 – The Ultimate Fighting Championship (UFC®) organization and Spike TV have collaborated to launch a non-partisan voter registration initiative entitled “Fight For Your Ultimate Right”.  The partnership aims to mobilize the millions of eligible voters who watch the UFC on Spike TV to participate in the November 2008 elections. 

“With this campaign, we hope to encourage our millions of UFC fans here in the U.S. to make their voice heard this November,” said Dana White, UFC President. “We want to remind people to take advantage of their ultimate right – their right to vote.”

“There are over 79 million eligible unregistered voters in the United States, 20 million of which are young adults who represent our target audience,” said Spike TV president Kevin Kay.  “Spike TV encourages all of our viewers to become the voice of the American people, and to join the fight get to the polls this November come Election Day.”  

“Fight For Your Ultimate Right” is a multiplatform initiative which will feature in-arena voter registration drives at domestic UFC events and on-air promotional advertisements on Spike TV.  Voter registration at UFC events begins on March 1st in Columbus, Ohio at UFC 82 at Nationwide Arena.  The campaign will also include digital content on www.UFC.com and www.spike.com, which will feature exclusive video as well as links to the website of non-partisan voter registration partner Declare Yourself to register on-line in any state.   On the ground student volunteers with the Student PIRGs’ New Voters Project will also register young voters at UFC events.  

“We are pleased to partnering with UFC and Spike TV to make it fast and easy for UFC fans to register to vote right from their computer and to receive voting reminders through their mobile phone,” said Marc Morgenstern, executive director of Declare Yourself.

About Spike TV
Spike TV is available in 96.1 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com.  

About The Ultimate Fighting Championship
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events.  Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, and Viewers Choice, and commercially through Joe Hand Promotions.  In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world.  For more information, or current UFC fight news, visit www.ufc.com or uk.ufc.com or www.ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About Declare Yourself
Declare Yourself is a national nonpartisan, nonprofit campaign to empower and encourage every eligible 18-29-year-old in America to register and vote in the presidential primaries and 2008 presidential election. Using the power of strategic media partnerships, celebrity spokespeople, the sports arena, and most importantly, mobile and Internet technology, Declare Yourself’s campaign blankets the landscape of popular culture, as well as universities and high schools, with a simple, clear message: REGISTER and VOTE!

About the Student PIRGs’ New Voters Project
The Student PIRGs’ New Voters Project is the nation’s largest youth voter mobilization program.  Since 2004, we have registered more than 600,000 young people and made more than 650,000 peer to peer voter turnout contacts to get young people to the polls on Election Day. Due in large part to our efforts, the youth vote increased by 4.3 million votes, or 9% in 2004 and an analysis of our work in 2006 found that in the student dense precincts in which we worked with our allies, youth voter turnout increased on average by 157%.


Salil Gulati                                 James Byrne
Spike TV                                                                              ZUFFA
Office: 212/767-8705                                                           Office:   212/397-0081
salil.gulati@spiketv.com                                                        jbyrne2@nyc.rr.com