UFC® Fight Night Features Beantown Brawl in the Mile-high City

February 26th, 2008 by SPIKE Press

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UFC® FIGHT NIGHT™ FEATURES BEANTOWN BRAWL IN THE MILE-HIGH CITY

New Englanders Kenny Florian And Joe Lauzon To Battle LIVE On Spike TV
Wednesday, April 2

Karo Parisyan, Thiago Alves, Matt Hamill, Houston Alexander, And
Nate Diaz Also Scheduled To Appear On Spike TV’s Three-Hour
UFC Fight Night LIVE from Denver, Colorado

New York, NY, February 26, 2008 — Fellow New Englanders and rising stars in the UFC® lightweight division, The Ultimate Fighter® alumni Kenny “Ken Flo” Florian and Joe “J-Lau” Lauzon will meet each other where the Ultimate Fighting Championship® all began, and headline the first UFC fight in the state of Colorado in thirteen years live on Spike TV Wednesday, April 2 at 7:00 PM. The televised fight-card has been expanded to three hours for the first time in three years for a “UFC Fight Night” on Spike TV because of the number of prominent fighters scheduled.

The live fight card will take place at the Broomfield Events Center just outside of Denver in Broomfield, CO.  The 6,700-seat arena is sold out.  The first-ever UFC event, UFC 1, took place on November 12, 1993 in Denver.  The last UFC bout in Colorado, featuring UFC Hall-of-Famer Dan Severin, took place in December of 1995.

Boston native Kenny Florian (9-3) made his UFC debut on Season 1 of The Ultimate Fighter, advancing to the finals before losing to Diego Sanchez.  The 31-year old Florian used the sting of defeat as ample motivation to take his mixed martial arts training to another level, and he has dropped just one fight since, an epic five-round battle against Sean Sherk for the vacant UFC lightweight title at UFC 64 in October, 2006.  Florian has rebounded by posting impressive victories over Dokonjonosuke Mishima, Alvin Robinson, and Din Thomas since then, and is hoping to continue his string of dominance in the division and earn another shot at the lightweight championship.

Standing in Florian’s way is fellow New Englander Joe Lauzon (14-3), a 23-year-old who burst onto the scene with a thrilling TKO upset of Jens Pulver in his UFC debut at UFC 63.  Lauzon gained national recognition as a member of Team Penn on Season 5 of The Ultimate Fighter last year, and the East Bridgewater native has kept training with Penn since the show’s end, notching impressive submission wins against Brandon Melendez at The Ultimate Fighter 5 Finale and the previously undefeated Jason Reinhardt at UFC 78.  In Florian, Lauzon will face his toughest task to date, and a win would further cement his place in the upper echelon of the extremely competitive lightweight division. 

The night’s co-feature fight will be a battle of top UFC welterweight contenders, Karo Parisyan (25-4) and Thiago Alves (18-4).  Parisyan, fighting out of North Hollywood, CA, has won seven of his last eight UFC bouts including a recent unanimous decision over the dangerous Japanese fighter Ryo Chonan at UFC 78 last November.  A victory for Parisyan would draw him closer to a title shot and a potential rematch with either Matt Serra whom he beat in June of 2005 or Georges St-Pierre, to whom he lost in January of 2004.  Hard-hitting Brazilian native Alves is also among the hottest welterweight fighters in the UFC, winning six of his last seven, including a hard-fought matchup against Chris “Lights Out” Lytle at UFC 78. 

Acclaimed grapplers go head-to-head on the undercard as The Ultimate Fighter alumnus Matt Hamill (Season 3) squares off against dangerous UFC newcomer and former high school All-American wrestler, Tim Boetsch (7-1). Hamill (5-1) is a world class wrestling talent whose ground and pound style resulted in three straight wins upon entering the UFC before dropping a controversial decision against Michael Bisping at UFC 75.  Boetsch, a native of Camden, ME and graduate of NCAA wrestling powerhouse Lock Haven University, made his UFC debut at UFC 81 in February with an impressive 1st round TKO over David Heath. 

Omaha native Houston Alexander (8-1) was a relative unknown in the MMA world before making a resounding statement in his debut at UFC 71 last May by knocking out heralded light heavyweight Keith Jardine in 48 seconds.  At UFC 75, Alexander continued his assault on the light heavyweight division by knocking out Alessio Sakara one minute into their bout.  His meteoric rise was curtailed by a loss to undefeated Thiago Silva at UFC 87 in November.  The power-punching Alexander looks to prove his recent success was no fluke against former World Extreme Cagefighting™ champ James Irvin (13-4-1) fighting out of Sacramento, CA.

The Ultimate Fighter 5 victor, Nate Diaz (8-2), fighting out of Stockton, CA with the renowned Cesar Gracie Fight Team, has emerged as one of the top young guns in the 155lb division.  Standing in his way of a fourth straight victory in the UFC is former Pan American gold medal winning wrestler, Kurt Pellegrino.  Raised in Point Pleasant, NJ and fighting out of Jupiter, FL, Pellegrino has won three of his last four UFC fights, including a TKO over Alberto Crane in January.

The action-packed card also features bouts that will air on Spike only if time allows.  Those fights include:

Frankie Edgar vs. Gray Maynard
Spencer “The King” Fisher vs. Marcus Aurelio
Roman Mitichiyan vs. George Sotiropoulos
Din Thomas vs. Josh Neer
Clay Guida vs. Samy Schiavo
Tommy Speer vs. Anthony Johnson
Manny Gamburyan vs. Jeff Cox

About The Ultimate Fighting Championship
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events.  Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, and Viewers Choice, and commercially through Joe Hand Promotions.  In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world.  For more information, or current UFC fight news, visit www.ufc.com or uk.ufc.com or www.ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About Spike TV
Spike TV is available in 96.1 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com.

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Press Contacts:   David Schwarz                Spike TV                 212-767-8639
                           Jennifer Wenk          UFC/Las Vegas          702-221-4790
           Salil Gulati                      Spike TV            212-767-8705     
              Rachel Trontel          UFC/Las Vegas          702-588-5516

UFC and Spike TV Launch Joint Voter Registration Initiative

February 25th, 2008 by SPIKE Press

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ULTIMATE FIGHTING CHAMPIONSHIP® AND SPIKE TV LAUNCH JOINT VOTER REGISTRATION INITIATIVE

“Fight For Your Ultimate Right” Campaign Encourages All UFC® Fans and Spike TV Viewers to Make Their Voice Heard By Voting

New York, NY, Monday, February 25, 2008 – The Ultimate Fighting Championship (UFC®) organization and Spike TV have collaborated to launch a non-partisan voter registration initiative entitled “Fight For Your Ultimate Right”.  The partnership aims to mobilize the millions of eligible voters who watch the UFC on Spike TV to participate in the November 2008 elections. 

“With this campaign, we hope to encourage our millions of UFC fans here in the U.S. to make their voice heard this November,” said Dana White, UFC President. “We want to remind people to take advantage of their ultimate right – their right to vote.”

“There are over 79 million eligible unregistered voters in the United States, 20 million of which are young adults who represent our target audience,” said Spike TV president Kevin Kay.  “Spike TV encourages all of our viewers to become the voice of the American people, and to join the fight get to the polls this November come Election Day.”  

“Fight For Your Ultimate Right” is a multiplatform initiative which will feature in-arena voter registration drives at domestic UFC events and on-air promotional advertisements on Spike TV.  Voter registration at UFC events begins on March 1st in Columbus, Ohio at UFC 82 at Nationwide Arena.  The campaign will also include digital content on www.UFC.com and www.spike.com, which will feature exclusive video as well as links to the website of non-partisan voter registration partner Declare Yourself to register on-line in any state.   On the ground student volunteers with the Student PIRGs’ New Voters Project will also register young voters at UFC events.  

“We are pleased to partnering with UFC and Spike TV to make it fast and easy for UFC fans to register to vote right from their computer and to receive voting reminders through their mobile phone,” said Marc Morgenstern, executive director of Declare Yourself.

About Spike TV
Spike TV is available in 96.1 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com.  

About The Ultimate Fighting Championship
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events.  Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, and Viewers Choice, and commercially through Joe Hand Promotions.  In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world.  For more information, or current UFC fight news, visit www.ufc.com or uk.ufc.com or www.ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About Declare Yourself
Declare Yourself is a national nonpartisan, nonprofit campaign to empower and encourage every eligible 18-29-year-old in America to register and vote in the presidential primaries and 2008 presidential election. Using the power of strategic media partnerships, celebrity spokespeople, the sports arena, and most importantly, mobile and Internet technology, Declare Yourself’s campaign blankets the landscape of popular culture, as well as universities and high schools, with a simple, clear message: REGISTER and VOTE!

About the Student PIRGs’ New Voters Project
The Student PIRGs’ New Voters Project is the nation’s largest youth voter mobilization program.  Since 2004, we have registered more than 600,000 young people and made more than 650,000 peer to peer voter turnout contacts to get young people to the polls on Election Day. Due in large part to our efforts, the youth vote increased by 4.3 million votes, or 9% in 2004 and an analysis of our work in 2006 found that in the student dense precincts in which we worked with our allies, youth voter turnout increased on average by 157%.

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Salil Gulati                                 James Byrne
Spike TV                                                                              ZUFFA
Office: 212/767-8705                                                           Office:   212/397-0081
salil.gulati@spiketv.com                                                        jbyrne2@nyc.rr.com

Steven Segal and Eddie Griffin Star in “Urban Justice”

February 5th, 2008 by SPIKE Press

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STEVEN SEAGAL AND EDDIE GRIFFIN STAR IN “URBAN JUSTICE” PREMIERING SUNDAY, FEBRUARY 24 AT 9PM

U.S. Broadcast Premiere Slated Under The “Spike Guy Movies” Umbrella

New York, NY, February 5, 2008 – Steven Seagal (“Under Siege”) and Eddie Griffin (“Undercover Brother”) star in “Urban Justice,” premiering on Sunday, February 24 from 9 p.m. – 11 p.m. (ET/PT) on Spike TV.  This U.S. broadcast premiere is slated under the “Spike Guy Movies” umbrella that will air throughout 2008.

“Urban Justice” is a fierce, action-packed thriller about a father determined to avenge his son’s violent death. When his son is killed in an apparently random drive-by shooting, Simon Ballister (Seagal) is incensed to find that the police department has closed the case due to lack of evidence.  He decides to launch his own investigation by moving into the worst part of town, where gang violence is rampant and he is immediately confronted by two rival gangs, led by Armand (Griffin) and El Chivo (Danny Trejo).  Both are surprised to find that Ballister is no ordinary man – he not only has Special Forces training, but he has no fear and no mercy.  The perpetrators are forced to run for cover as Ballister’s investigation deepens and he begins to uncover a conspiracy that goes far beyond a random drive-by. 

“We’re thrilled to bring Steven Seagal, the name that is synonymous with riveting action, to our audience,” said John Griffin, vice president of programming, Spike TV.   “The calm, controlled demeanor he maintains, all while inflicting some serious pain, is the epitome of cool.”

Sony Pictures Home Entertainment presents an XIT Financial Group production in association with Steamroller Productions, a film by Don E. Fauntleroy.  The film is produced by Steven Seagal and executive produced by Phillip B. Goldfine and Tracee Stanley-Newell.  “Urban Justice” is written by Gilmar Fortis II and directed by Don E. Fauntleroy. 

Spike TV is available in 93.6 million homes and is a division of MTV Networks.  A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. 

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Press Contact:    
Melissa Leung        Spike TV/LA    310/407-4729        melissa.leung@spiketv.com