Niels Schuurmans is senior vice president of brand creative and marketing for Spike TV. Schuurmans oversees all consumer marketing operations for Spike TV, in addition to his managing of all creative aspects relating to the visual presentation of the network.
Schuurmans has been part of the MTV Networks family since 1990, most recently as senior vice president, creative director, at Spike TV, where his team managed all of the network's on-air and off-air look and sound, as well as its print media creative.
Prior to his arrival at Spike in 2003, Schuurmans was senior vice president, on-air creative at Nickelodeon where he oversaw the creative teams that developed and created Nickelodeon's on-air brand identity, Nickelodeon's LIVE and Daypart Packaging, Tune-in Promotion and on-air theatrical movie marketing as well as a variety of special events and program specific on-air creative.
Previously, Schuurmans also served as the head of on-air creative at The Cartoon Network from 1993 to 1994, where he worked to set up the creative department and helped develop the Cartoon Network brand.
Throughout his career, Schuurmans has received numerous awards for outstanding marketing and creative, including being named to Electronic Media's Top Ten Marketers in the Entertainment Industry. He holds a B.A. degree in Broadcast/Film and Communications from Boston University.
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