The battle continues as the BMS and Blackwell teams fight it out on the corn field for bragging rights as to who the real champion is.
BMS loses the Bowl Game to Blackwell when their starters are benched from play due to breaking NCAA rules. Feeling robbed, the BMS starters challenge the Blackwell starters to an unofficial Bowl Game - the REAL bowl game - in a local corn field which Thad has converted into a football field.
BMS rejoices when they find they will be playing Blackwell for the Bowl Championship. The celebration is cut short, however, when the NCAA comes at them with 3 years of dirt on the team -- enough to bring the axe down on the football program.
"One Week," a "Hard Knocks"-esque television series, is at BMS following the team and its coaches both on and off the field. While documenting the franchise's struggle to return to its former glory, the 'show-within-a-show' highlights the growing feud between Gilday and Alex, Daniels' insecurities caused by Gilday, and Thad's desire to become an actor.
Thad's behavior takes a turn for the worse after he suffers a concussion, making it difficult for Daniels to hide the injury from both Gilday and ultimately the NCAA. Meanwhile, Sammy, trapped in the Goat House basement, reevaluates his masturbation habits.
As Coach Daniels prepares to be inducted into the College Hall of Fame, Thad comes to terms with some troubling secrets from Daniels' past while Alex connects with Marty on a new level.
When his pre-game rituals start to betray his game-time performance, Harmon goes on a quest to find new mystical superstitions that will restore his kicking abilities. Meanwhile, off the advice of a psychic, Sammy explores career opportunities that will really show his worth.
A blackout on campus has postponed the following day's game against Buckingham. Alex uses it as an opportunity to settle the score with one of Buckingham's cheerleaders who humiliated him in high school. Daniels and the other BMS coaches play a game of poker against the Buckingham coaches with increasingly high stakes.
Thad offers to teach Alex what it is to be a local celebrity but he has ulterior motives. Mary Jo goes to exterme lengths to impress Coach Daniels' wife, who herself is trying to revive her sex life with her husband.
Alex and Sammy have a falling out when Alex plays the best game in his career and accepts it as the peak in his life. Meanwhile, Daniels and Jon Jon have mixed feelings about a job offer that Jon Jon received.
Alex takes on Thad's persona as he struggles to pull Thad out of a post-suspension slump while Sammy meets the perfect girl only to realize he will soon lose her.
Alex and Thad deal with the ramifications of a pornographic photo that Thad sent from Alex's phone after it makes its way around campus. Meanwhile, Harmon debates how he will respond to some suggestive photos that Daniels and Debra inadvertently sent him.
While Alex adjusts to becoming the starting quarterback and team captain, Thad awaits word on his future with the team after his drug related arrest following BMS' loss in last season's championship game. In the meantime, Sammy attempts to move into the Goat House and Mary Jo begins her try-sexual journey.