As if you weren't already creeped-out enough by Big Brother, now a company has invented technology that takes away any semblance of public anonymity.
The Astonishing Tribe are the development team behind something called Augmented ID, an augmented reality concept that uses facial recognition software to attach your visage to a profile. When we first started hearing about "augmented reality" apps, developers offered us some novel possibilities, although most of it was similar to what Google Maps already provides, like business info about your surroundings. This is something totally different, and it's pretty scary.
In the simplest terms, you would basically put your phone's camera up to a random person, say, on the subway, and Augmented ID would use facial recognition software to pull up their user profiles on Facebook, Twitter, etc. Time to bid fairwell to that quaint idea of privacy.
Source: Engadget
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