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Spike TV Launches Groundbreaking Co-Viewing App

by Michael Roberts   February 28, 2013 at 11:00AM  |  Views: 3,608


Spike TV today launched "Bellator MMA" for iPad and iPhone, allowing fans to experience mixed martial arts like never before with the world's most advanced and interactive co-viewing MMA app.

The app is available on the App Store today free on iPhone, iPad and iPod touch or at www.AppStore.com/BellatorMMA.

When the Bellator cage door closes and the gloves touch, fans can follow the action closer than ever, with real-time statistics powered by CompuStrike, a service providing data in 26 categories from arm strikes to submission attempts. As "The 4th Judge," fans can score rounds with the help of CompuStrike's real-time statistics.

"The Bellator app is truly the first of its kind. It allows our passionate fans to experience the fight as a virtual fourth judge – creating a level of immersion that's unparalleled in any sport," said Jon Slusser, Senior Vice President, Sports and Multiplatform Events, Spike TV. "We see this second-screen as a game-changer. The results from the app will actually become part of the on-air discussion. There's nothing like that in all of sports television."

"At Bellator, we continually look for new ways to connect with our fans in a more meaningful way," said Bellator Chairman & CEO Bjorn Rebney. "This innovative app will resonate with our first-adopter audience, who will feel closer to the action than ever before."

Think the judges got it right or wrong? Now you can join the discussion during the live fights. As "The 4th Judge," viewers will be able to have their opinions heard during the live telecast. Bellator's broadcast team of Jimmy Smith and Sean Wheelock will announce the results of viewers' polling to see how fan opinion compares to their own as well as the official cageside judges. ("The 4th Judge" voting will not factor in the actual judges' decisions).

The app features historical statistics for every fighter, pre-fight fan picks, and "Favorite Fight of the Night" polling, which is sharable cross social networks. The Bellator MMA app also gives fans exclusive videos and a more in-depth look at fighters they know and others they will get to know.

Spike TV partnered with award-winning digital solutions company Omnigon Communications to create the app. 

"Bellator MMA" airs live on Spike TV Thursday nights at 10:00pm ET/PT, featuring mixed martial arts' premiere athletes participating in "The Toughest Tournament in Sports."


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