The first full theatrical trailer for G.I. Joe: The Rise of Cobra is here, and for all its cheesiness it's got its fair share of big-budget effects. It's not necessarily going to revive interest in all the kids who bought the toys back in the '80s, but it has a kind of discount Iron Man feel to it. Like, if Tony Stark had a bunch of thugged-out army buddies he hung out with and they made a movie, this would be it. Check it out after the jump.