There’s one rule in advertising -- sex sells. Even with a sour economy, high unemployment, and people buying less, advertisers still worked their sexy magic. It’s safe to say that as long as advertising exists, our world will be filled with racy, provocative, naughty, and attention-grabbing commercials. This year proved no exception.
Source: Calvin Klein Jeans
10. Audrina Patridge for Carl's Jr./Hardee's
The star of The Hills gets her burger on in this spot for Carl’s Jr./Hardee's. Audrina lies on a beach, wearing a tiny gold bikini, and showing off her ridiculously toned, bronzed bikini. She then digs into a delicious Teriyaki burger, complete with pineapple, which she calls her “bikini burger.” The burger is messy and Audrina’s voiceover is about as close as it comes to food porn. She says in a sultry manner, “To look this good in a bikini, I gotta give up like everything. But there's no way I'm giving up that Teriyaki burger. I'm totally obsessed. I have to be a little bad."
You’re so bad it hurts, Audrina.
9. Save the Boobs PSA
There’s no denying that a good set of breasts will grab pretty much any red-blooded man's attention. The makers of a Canadian breast cancer PSA caused controversy when it decided to show a woman with a great rack in a commercial (makes sense doesn't it?). Their spot, which promotes a local charity, features Canadian television host Aliya-Jasmin Sovani, who seductively walks around a swimming pool in a cleavage-enhancing white bikini. Her arrival is jaw-dropping as her breasts bounce and jiggle in slow motion. The commercial has the tagline, “You know you like them. Now it’s time to save the boobs.”
You know, I think they’re onto something.
8. Pamela Anderson for Crazy Domains
The folks at Crazy Domains, an Australian domain name registry service, have taken a page out of GoDaddy’ s book by creating a commercial that’s way more about hot girls than boring domain names. Pamela Anderson stars at the ultimate sexy boss, who talks numbers, makes deals, and gets results, all while wearing a push-up bra. She is helped by her equally sexy and boobilicious brunette assistant. When the assistant asks Pamela is she wants cream in her coffee, a sexy, cream-filled bikini fantasy sequence takes place.
7. Gekko G-Spot Location Service
She’s moaning, she's sighing, and her heart rate is pounding. She seductively licks her moist lips, brushing her tongue cheekily past her teeth. She’s excited. She’s close. She’s about to… arrive because she used her G-Spot. No, not that G-Spot, but rather the British social networking website that will match you with hotels and restaurants based on like minded people.
From this commercial it’s safe to assume these people are the type that will get you off.
6. PETA's Banned Super Bowl Commercial
Animal rights groups PETA knows sex sells. This year they created a spot titled Veggie Love, which featured a group of sexy models who are, well, horny for vegetables. The models suggestively lick, rub, and gyrate with a variety of different veggies. The spot was created to air during this year’s Super Bowl, but was reportedly banned by NBC, who said that the spot depicted "a level of sexuality exceeding our standards.
Though NBC requested a bunch of changes, PETA refused and the spot ended up with more publicity that money can buy.
5. Bar Refaeli for Hurly
Israeli model Bar Refaeli had a stellar year. She started the year on a high, nabbing the cover of Sports Illustrated's Swimsuit Issue and receiving the World Style Award. She also stared in this spot for Hurly’s Little Black Bikini, proving how truly beautiful and stunning she is.
The black-and-white commercial is simple and sexy, with a supercharged electro beat adding to its raw sex appeal.
4. Agent Provocateur's Call of the Sirens
British lingerie company Agent Provocateur is known for their racy and provocative commercials. This year they went all out in promoting their 2009 collection, creating a short film titled Call of the Sirens. The spot stars supermodel Karen Elson and is based on the ancient Greek myth of the Sirens, a group of women who lured men of the sea to a deserted island with their hypnotic voices. Throw in some sexy, see-through lingerie and you’ve got a commercial that's haunting, sexy, and damn good.
3. World AIDS Day PSA
This year the German organizers of World AIDS Day created a powerful PSA using the image of Hitler. Yes, you read that correctly. The PSA is a Hitler sex tape, of sorts, and up until the reveal of Hitler’s face at the end, it is rather hot and steamy. The PSA ends with the tagline “AIDS is a mass murderer.” The spot was very controversial when it first aired, upsetting both Holocaust survivors and people living with HIV. However the creators were unapologetic, saying the campaign’s aim was to “shake people up” and “reverse the trend of unprotected sexual intercourse.”
2. Calvin Klein Jean's Threesome
Two topless girls get it on with a guy on a couch in this sex-filled orgy which barely even passes as a commercial. This spot was deemed “too racy” for U.S. television and only aired in European countries, with a tamer version airing in some U.S. markets.
The controversy did not end there for Calvin Klein. A 50-foot-tall billboard version of the ad also caused controversy in New York City and was banned after it was deemed "too sexually explicit."
1. Fleggaard's Topless Sky Divers
This commercial for Fleggaard, the Dutch version of Amazon.com, takes gratuitous, unnecessary nudity to the next level. The spot, advertising a sale on Siemens brand washing machines, is a symphony of bare breasts. A team of highly sexed, big-breasted women march towards a plane with a James Bond-type figure. They board the plane, it takes off, and the girls proceed to remove their tops. Maybe they make it difficult to breathe? The women then put on parachutes and safety helmets and jump off the plane… topless.
It makes absolutely no sense, but it’s sexy and hot...and it might even make you want to buy a washing machine, whether you need one or not.