Warning: Japanese Invent Marriage-Hunting Bra

May 13, 2009

Men have officially become prey after a lingerie company invented a bra that gives a new type of support for Japanese women on the hunt for a husband.

The marriage-hunting bra is designed by lingerie company Triumph International. The main component of the bra is a very unsexy digital clock. Women decide a deadline in which to find a man. They program the clock with the amount of time they think it will take to nab a man and the clock starts counting down, sort of like a timer on a bomb. Now the pressure is on!

Once the woman has found a man and he has proposed, the man has to insert the engagement ring into the bra to stop the countdown (and presumably save his woman’s life). Once the ring is inserted, the bra plays Felix Mendelssohn's "The Wedding March." The bra also contains a pen to sign a prenup or wedding contract, as well as holder for the traditional seal some Japanese couples use to sign a marriage contract.

The bra was created because the marriage rate in Japan is declining. Some 57 percent of women under 34 are unmarried. Keiko Masuda, a spokesperson for Triumph International, says the bra suits the modern Japanese woman who wishes to take charge of her single status and find a life partner. She says, "Japanese women are becoming more aggressive than men, working actively to make marriage happen, whereas in the past it was men who led women toward marriage. The roles have switched completely."

It is uncertain how the bra actually helps a woman attain a husband. In reality it’s more likely to send a guy running. What do you think?


Source: Junko Kimura/Getty Images