Exclusive Interview with Hot Chicks with Douchebags Creator Jay Louis

by ncoles   June 15, 2009 at 3:00PM  |  Views: 711

As creator of the famed blog Hot Chicks with Douchebags, Jay Louis has spent the last three years documenting the evolution of those males who fake-tan, wear make-up, and spend hours styling their hair...yet still manage to date hot chicks. Now the popular website has transformed into an MTV dating show called Is She Really Going Out With Him? We chatted with Jay about the new show, his website, and why every guy is ultimately guilty of being a douchebag.

Source: Hot Chicks with Douchebags

Do you remember the first time you used the word douchebag?

I was a little kid in the 1980s. I remember hearing the word in the schoolyard. It’s not a new word. It became the perfect word in the last few years to describe the New Jersey meatheads that took over.

Are you from New Jersey?

I lived in New York for a long time and saw the Long Island, Staten Island, New Jersey douchebag type. But they were always on the fringe. Then all of sudden in the last eight or nine years every guy started fake tanning and plucking their eyebrows.

What is it that caused this change?

It was a cultural shift and the website originally tried to document that. These people were turning themselves into spectacles. Men were trying to transform themselves into superheroes...douches superheroes.

How did the website Hot Chicks with Douchebags start?

It started three years ago. I live in LA and I see a lot of these hottie douchey couplings running around. I was going nuts because I’m a regular guy who tried to be charming and funny. If I wasn’t wearing 40 pounds of bling, girls weren’t interested. So I started documenting.

Where do you get the photos from?

The photos are all submission-based.

Have you ever been accosted or threatened by a douchebag?


Early on I would get really threatening emails. My policy on the website is to take the photos down if someone objects. Now I only get one or two takedown notices a month. People are really polite.

Do people try to get on your site?

That is a problem. People do fake it to try and get on the site. I have to go through the photos and find the authentic ones.

Are there any photos of you that could end up on your website?

I don’t think so, but you never know. On the website I call myself douchebag1. In my book I talk about the “bag within.” We’ve all at one point douched it up to get the hot girl. Every guy is ultimately guilty.

What attracts women to douchebags?

That’s the question. It’s definitely about the need to nurture and change. Women think “I can tame him.” Women think douchebags are the wild animal and they want to prove that she’s the one that can break him.

Do douchebags know they’re douchebags?

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I actually do. I think they are aware they are using this douchey look/strategy to get hot girls. Their whole justification is, “Well if I get the hot girl, then what I did was justified.”

Are most douchebags insecure?


I think on the TV show we get more into that. On the website it’s just photos. On the TV show when we follow the couple, we see the douchebags crack. On the show some of the guys redeem themselves -- some are better than you’d thought and some are worse.

Do douchebags have any endearing qualities?

There is something highly entertaining about douchebags. There is no denying the fact that they are fun to watch and I suppose that’s a positive attribute.

What are the signs you may be a douchebag?

The main general attributes are: way too spiky gelled hair, over-tanning, extensive body sculpting, complex facial hair, and they spend hours in the bathroom getting ready.

What are the top douchiest cities in Americans?

New Jersey gets the bad rap, but there are other places just as bad. Scottsdale, Arizona is notorious. Obviously Vegas. Miami Beach is absolutely filled with these greasy over-tanned Miami Beach douchebags.  Also the Inland Empire and Orange County, where we shot a bunch of the episodes of Is She Really Going Out with Him?

In the show Is She Really Going Out with Him, do the guys know what they are getting themselves into?

We told them it was a comedy show about couples. They were aware they were going to be played with. I don’t think they were fully aware of the angle. A lot of the fun was playing with who they are. They knew it was a comedy show and they may have had their suspicions.

What’s the douchiest thing a douchebag has done on the show?


There are so many great moments on the show. The one that stand out is the guy who takes his girlfriend out to buy him make-up. He has no job and he makes her buy guy-liner and male make-up on her credit card, so he can look good at her record release party. He shows up two hours late, gets drunk, and hits on her friend.

Is She Really Going Out With Him? premieres on MTV today at 5.30pm and will air Monday through Friday.

THE DAILY FOUR