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I Am Chris Farley

Jon Taffer’s New Book Literally Raises The Bar

by dsussman   September 23, 2013 at 12:00AM  |  Views: 43,244
Jon Taffer’s New Book Literally Raises The Bar
Source: New Harvest

If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. With his brand new book, Raise the Bar: An Action-Based Method for Maximum Customer Reactions, our guy Taffer presents a fascinating and practical guide to what actually makes a bar into a great bar.

Raise the Bar unlocks the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you're running a storefront operation or a web-based company.

Taffer's main philosophy is this: All business is about creating the right reactions in your customers and you can control those reactions to a large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, Taffer runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As you all know, Jon is the chairman of Taffer Dynamics and President of the Nightclub & Bar Media Group. He's an industry expert, management guru, and the television star of Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year award.

New episodes of Bar Rescue return October 6 at 9/8c!

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