SPIKE And Car Lot Rescue Team Up To Save Dealerships
Image: Wallace Garrison/Getty Images
Dealerships are at the forefront of the multibillion dollar auto industry that employs over 20 million Americans. During the recent recession, thousands of dealerships struggled to make a profit and were in danger of closing their doors. Spike TV's new unscripted original series, "Car Lot Rescue," follows auto dealership 'doctor' Tom Stuker as he takes charge in bringing these once failing establishments to new heights of success. Taking no prisoners, Stuker picks apart each dealership, implementing his specially-developed training technique made up of equal part sales, psychology and attitude. Eight one-hour episodes of "Car Lot Rescue" premiere starting Sunday, February 10 at 11/10c on Spike TV.
Stuker's innovative and brazen methods for selling cars have made him a legend in the auto industry. He has traversed the globe, logging over 11 million air miles, visiting over 1,500 auto dealerships worldwide from Japan to Australia, all in desperate need of his guidance. In each episode, Stuker, along with his car savvy team, travel to a different dealership in dire financial straits, where he is given five days to work with the dealership staff to prepare them for Saturday, the busiest sales day of the week. With his signature black cowboy hat and boots, Stuker's larger-than-life persona is instrumental in galvanizing the attention and respect of the dealership employees. His blunt talk may rub some of the salespeople the wrong way, but his tough-love approach and keen sense of the business ultimately delivers unmatchable success.
In the premiere episode, Stuker attempts to salvage a Long Beach, California car dealership run by salesmen who are more interested in brawling with each other than with making a profit. To save the dealership and ultimately achieve success, he must try to convince the hard-core sales crew to conduct themselves as professional businessmen and turn the focus back on the customer.
Viewers can join in the conversation about "Car Lot Rescue" by following @SPIKETV on Twitter and using #CarLotRescue. Biographies, photo galleries, sneak peeks of upcoming episodes and more can be found on Spike.com's dedicated "Car Lot Rescue" destination, carlotrescue.spike.com. Content will be updated regularly throughout the season, including full episodes, video clips and blog posts.
"Car Lot Rescue" is created and developed by Vem Miller in association with Vem's Sweatshop Media, Ben Silverman and Jimmy Fox of Electus and Craig Armstrong and Rick Ringbakk of 5x5 Media. The series is produced by Ben Silverman's multimedia studio Electus, an operating business of IAC [NASDAQ: IACI], and 5x5 Media, a full service production company in an overall production and distribution agreement within the Electus studio system. Ben Silverman, Vem Miller, Rick Ringbakk and Craig Armstrong serve as Executive Producers. Sharon Levy is Spike TV's Executive Vice President of Original Programming. Alex Eastburg, Vice President of Original Series, serves as the network's Executive in Charge of Production. Electus International will distribute the series globally.